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Resources

Learn about the latest analyst and influencer relations success stories, trends, ideas and more

Recap

What a thrill! We recently wrapped up another highly successful ARchitect User Forum...

Two women having a discussion, next to text reading "The importance of being proactive.
Best Practices

Styles of Analyst Relations: Don’t Be Stuck in Reactive Mode and Lose Sales

Of the four styles of AR (i.e., firefighting, reactive, proactive and pre-emptive) most organizations dwell in reactive, or worse, firefighting. Both of these modes can have a negative impact on…

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A person typing on a laptop displaying data charts, next to text reading "Why you need a sustained focus on AR.
Best Practices

Analyst Relations: Growing Relationships and Increasing Profits

Because of their relationships with the buyers of technology, IT industry analysts like Gartner, Forrester and IDC hold tremendous power over the vendors of IT products and services. While a…

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A quote from a Huawei Analyst Relations Specialist praising ARInsights, set against a laptop background.
Case Studies

How Huawei Instantly Taps into Analyst Feedback at Events

Background Huawei is a leading global provider of information and communications technology infrastructure and smart devices. Headquartered in Shenzen, China, the company has more than 194,000…

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