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Resources

Learn about the latest analyst and influencer relations success stories, trends, ideas and more

Recap

What a thrill! We recently wrapped up another highly successful ARchitect User Forum...

Event graphic featuring headshots of Alyssa Gilmore from Bloomberg and Beth Torrie from Torrie Communications.
Expert Q&A

How Bloomberg Stays on Top of AR Projects to Drive Success

On any given day, analyst relations (AR) pros juggle a lot of projects: managing details, deadlines and deliverables related to vendor evaluations, general research reports, “analyst day” events,…

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Best Practices

Get the Scoop: New Approach with Gartner Peer Insights VOC Reports (and the Importance of Peer Review Sites in AR)

Many of the analyst relations (AR) pros we work with “own” their company’s Gartner relationship — and often have responsibility for Gartner Peer Insights, Gartner’s primary platform for…

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Webinars

Open Session Recap: GenAI — “The ‘Hype-iest’ of Hype Cycles”?

When it comes to areas impacting both analyst relations (AR) programs and the business landscape at large, the topic of AI (and generative AI, in particular) remains hot, hot, hot! Gartner recently…

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Headshot of Armi Banaria, HashiCorp's senior analyst and influencer relations manager, smiling.
Expert Q&A

Small Team, Big Impact: How HashiCorp Gains Mindshare with Key Influencers

On any given day, analyst relations (AR) pros juggle a lot — setting up briefings, interfacing with analysts and serving as a responsive resource, managing projects such as vendor evaluations,…

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Expert Q&A

Profiles in Analyst Relations: Karsten Scherer of Forge & Refine (Part II)

Talking analyst relations with someone who doesn’t just have deep AR expertise — but also is an expert in business transformation, strategy and organizational development (not to mention punk…

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A promotional graphic for "Profiles in AR" featuring a headshot of Karsten Scherer on a blue background.
Expert Q&A

Profiles in Analyst Relations: Karsten Scherer of Forge & Refine (Part I)

How can analyst relations (AR) teams build better “connective tissue” with other functions — and why is it strategic to do so? Karsten Scherer is an expert on the topic, with thought-provoking…

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