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Resources

Learn about the latest analyst and influencer relations success stories, trends, ideas and more

Recap

What a thrill! We recently wrapped up another highly successful ARchitect User Forum...

An ARchitect graphic titled "Leading AI Analysts" featuring headshots and names of twelve industry analysts.
Product Updates

Congratulations to the Leading AI Analysts!

September 7, 2023 —McKinsey & Company estimates that generative AI could add the equivalent of $2.6 trillion to $4.4 trillion annually to the global economy. Because AI is taking the business…

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Webinars

Learning Series Webinar Recap: A Brief on Briefing Books

Got an upcoming conversation with an analyst or other B2B influencer? Maybe it’s a big briefing — such as for a vendor evaluation, a new product launch or an intro to your company. Maybe it’s a…

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Headshot of Sarita Kincaid next to text reading "Measuring the ROI of AR" and the SugarCRM logo.
Best Practices

Measuring the ROI of AR — It’s More Than Total Interactions and ‘Leader’ Placements!

Today, we’re bringing you a guest post from Sarita Kincaid, VP of corporate communications for SugarCRM. Recently named “Analyst Relations Professional of the Year” in the IIAR> Awards,…

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Text about the future of analyst firms next to a graphic of tangled blue arrows pointing upward.
Webinars

Webinar Recap: How Analyst Firms Have Evolved & Where They’re Heading

Curious how analyst firms are evolving with the explosion of generative AI? We recently hosted a webinar with Carter Lusher, a seasoned AR pro and former Gartner analyst, on this topic and more….

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Webinars

Learning Series Webinar Recap: Track Analyst Research, User Reviews and More

Looking to track what key influencers — spanning analysts, other B2B experts and executives, and even your customers — are saying about your company, competitors and industry… and where and…

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A person uses a laptop and phone with digital overlays showing 5-star customer reviews and rating metrics.
Product Updates

Introducing Peer Reviews in Premium Content

July 19, 2023 — We are excited to announce our newest Premium Content data type — customer reviews, sourced from G2 and PeerSpot! You can now use ARchitect Premium Content to search for, monitor…

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