THE AGENCY AT ARINSIGHTS
Professional analyst relations services
Whether you need help crafting your strategy, executing your strategy, or both, our team of senior AR practitioners will deliver excellent results fast.
What brings you here?
I’m an in-house AR leader. I have a strategy for my program, but I lack the bandwidth to execute it to its fullest potential. I need operational support.
I’m an executive at a technology company. I know we need to engage with industry analysts, but I don’t know where to start. I need strategic guidance.
Operational Analyst Relations Services
For AR leaders who need an extra set of hands to maximize the impact of their strategy.
RFI Automation
We help you select, set up, and use an RFI automation tool, as well as add automation to every stage of the process, shortening response time and improving quality.
Evaluative Reports
From coordinating customer references to perfecting the demo script, we provide start-to-finish support on Magic Quadrants, Waves, MarketScapes, and more.
Peer Reviews
We create systems for soliciting and leveraging high-impact customer reviews on G2 and Gartner Peer Insights—sources that analysts consult when writing about your company.
Sales Enablement
We turn analyst reports, quotes, and insights into collateral and messaging that help your sales team win competitive deals.
Analyst Events
From advising on event format to preparing executives for conversations with analysts, we provide everything you need to run a high-impact event.
ARchitect & AR Connect
We log and analyze your analyst interactions, organize your analyst-facing content, and extract insights and reports for you to share with your stakeholders.
Strategic Analyst Relations Services
For technology executives who need help getting their AR programs off the ground.
STEP 1
Discovery
Understanding your company, target markets, and competitors
STEP 2
Strategy Development
Defining your vision, creating messaging, mapping the analyst landscape, planning analyst engagement
STEP 3
Foundational Execution
Organizing analyst-facing content, beginning analyst outreach, preparing for initial analyst briefings
STEP 4
Ongoing Management
Briefing analysts, gathering market intelligence, updating analyst-facing content, measuring success
Agency Leadership
9 senior analyst relations practitioners, averaging 15+ years of experience

Greg Wind
Vice President

Patty Wind
Vice President

Esther Kim
Director

Kara Lira
Director

Laurence Bachellerie
Director

Maria Cavins
Director

Kathryn Hall
Director

Andrea Nieto
Director

Barb Petracek
Director
Why clients choose us
Quick Impact
We know you can't afford to wait around for months while we ramp up—which is why we find ways to make a tangible difference right away.
Unmatched Expertise
Working with ARInsights means working with practitioners who've been laser-focused on AR for many years.
Exclusive Tools
We use ARInsights' SaaS products—including the world's largest analyst database—to maximize the impact of your program.
Professional analyst relations services
Whether you need help crafting your AR strategy, executing your AR strategy, or both, our team of senior practitioners will deliver results quickly.