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Join fellow analyst relations and marketing professionals for two days of dynamic learning, strategic networking, and real connections that drive measurable business impact.

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Event Overview

Transform how you think about analyst relations. AR Engage Live 2025 isn’t just another conference—it’s where the AR community comes together to tackle the challenge every one of us faces: proving that our work drives real business results.

You’ll walk away with practical strategies you can use immediately, meaningful connections with peers who understand your challenges, and fresh insights on connecting your AR activities to revenue growth and market positioning.

WHERE IS THE EVENT?

InterContinental Mark Hopkins 999 California St, San Francisco, CA 94108

WHEN IS THE EVENT?

Wed, November 12th - Thu, November 13th, 2025

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Why attend?

Real People

Face-to-face connections that build lasting professional relationships

Real Learnings

Practical strategies you can implement Monday morning

Real Impact

Concrete approaches for connecting AR to business outcomes

Built for the AR Community, By the AR Community

Event Purpose & Who Should Attend

AR Engage Live 2025 brings together analyst relations professionals at every stage of their journey—from seasoned directors managing complex analyst ecosystems to ambitious managers proving AR’s value, and marketing executives integrating AR into broader business strategies.

Perfect for:

AR Directors leading strategic programs at large enterprises

AR Managers balancing growth with limited resources at mid-size companies

Marketing Executives overseeing AR through partners or small teams

Anyone passionate about transforming how businesses connect with analysts

2-Day Format

Day 1

Wednesday, November 12

Registration opens at 1:00 pm PT

An opening keynote from AI and go-to-market expert Liza Adams followed by breakout sessions packed with practical ideas that you can implement right away to increase your strategic impact.

Day 2

Thursday, November 13

Registration opens at 8:00 am PT

An opening keynote from ARInsights CEO Howard Kogan followed by practitioner presentations, fireside chats, and a panel bringing together AR pros and analysts—all designed to ensure you go home knowing how to scale and show the impact of your AR program.

Speakers

Liza Adams

GrowthPath Partners

Arthur Bailey

MIMIK

Jennifer Borun

Cornerstone OnDemand

Chris Burrell

Zscaler

Becca Chambers

Scale Venture Partners

Nathan Herrman

Meter

Bill Hopkins

KCG

Brenna Karr

Palo Alto Networks

Stephanie Look

Google

Carter Lusher

Lusher Advisory

Dan O'Brien

The Futurum Group

Karsten Scherer

Forge & Refine

Jerry Weltsch

Asana

All prices exclude 25% VAT!
Seat booked 65%
( 325 / 500 ) Available seat
EXCLUSIVE OFFER!
All prices exclude 25% VAT!
Seat booked 80%
( 200 / 250 ) Available seat
All prices exclude 25% VAT!
Seat booked 88%
( 352 / 400 ) Available seat

Photos from our 2024 Event (formerly known as User Forum)

About ARInsights

ARInsights is the provider of expert services and the leading platform for analyst relations professionals, trusted by hundreds of companies worldwide to guide their AR journey and drive strategic impact.

Our ARchitect platform helps AR teams manage relationships, measure impact, and demonstrate ROI through intelligent automation and proven methodologies. But we’re more than a consultancy and a software company—we’re part of the AR community, built by practitioners who understand the unique challenges you face every day.

AR Engage Live represents our commitment to fostering connections, sharing knowledge, and advancing the entire analyst relations profession.

Event Location:

InterContinental Mark Hopkins 999 California St, San Francisco, CA 94108

Event Date:

Wed, November 12th - Thu, November 13th, 2025

InterContinental Mark Hopkins San Francisco

Located in San Francisco's Nobb Hill neighborhood
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