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Speakers
Liza Adams
AI Advisor & Go-to-Market Strategist @ GrowthPath Partners
Liza Adams is an AI Advisor and GTM strategist who transforms go-to-market teams for the AI era. With 20+ years as a senior marketing executive at companies like Smartsheet, Juniper Networks, Pure Storage, and Encompass Technologies, she brings deep expertise in leading through technological shifts. Her people-first, AI-forward approach helps organizations unlock what’s possible through real-world use cases, delivered via applied AI workshops, strategic advisory engagements, and her biweekly LinkedIn newsletter, “Applied AI in GTM.”
Arthur Bailey
Chief of Staff to the CEO @ MIMIK
Prior to MIMIK, Arthur worked at AWS, planning and implementing marketing strategies that promoted AWS products and services in EMEA and LATAM. He worked with IT industry analysts to identify trends and buying behaviors to better position the company’s services and business initiatives in meeting customer needs. He worked with teams across AWS to deliver a consistent message to IT influencers and ensure AWS was recognized and differentiated in the cloud service market.
Jennifer Borun
Senior Director of Product Marketing @ Cornerstone OnDemand
Jennifer Borun is a seasoned marketing leader and business strategist, currently serving at Cornerstone OnDemand. With a deep understanding of market dynamics, a passion for messaging, and a talent for articulating complex ideas, she has been instrumental in shaping the company’s analyst engagement and business strategies. Jennifer’s collaborative approach and insightful perspectives have earned her recognition, including being named “Top Learning Systems Analyst Relations Exec of the Year” by eLearning 24/7, multiple years in a row.
Becca Chambers
CMO @ Scale Venture Partners
Becca is the CMO at Scale Venture Partners and one of LinkedIn’s most recognizable voices in communications. Also known as “Becca from LinkedIn,” she’s built a reputation for cutting through the noise with her authentic, no-BS approach to brand, leadership, and building in B2B tech. A veteran communications strategist turned venture executive, Becca co-hosts the “Under Embargo” podcast, advises early-stage tech startups, and is openly changing the conversation around ADHD and neurodiversity in leadership.
Chris Burrell
Director of AR @ Zscaler
Formerly a customer success professional at IBM, Chris has been mostly focused on cybersecurity in his AR career. He has worked at companies ranging from large mega software vendors, to service providers, to smaller category-creating companies. Chris’ background working hands-on with customers and end users is still paying dividends, as his areas of focus today include customer reference/analyst interlocks and working closely with the field on sales enablement/assist programs.
Nathan Herrman
AR Lead @ Meter
A former educator turned AR professional, Nathan excels at translating complex technical concepts into compelling analyst narratives that drive business results. He works closely with senior leadership to shape analyst perceptions and design engagement strategies that align with business goals. He is a North American Chapter Co-Lead for the Institute of Influencer & Analyst Relations.
Bill Hopkins
CEO & Founding Partner @ The Knowledge Capital Group
Bill has 35+ years of experience in technology, spanning from being a user and vendor to a research analyst and consultant. A former Gartner Research Director, he has a deep understanding of IT market dynamics, trends, and challenges. He is also the author of the definitive book on AR, Influencing the Influencers, and the creator of the industry standard Certification for AR Professionals – CIARP. Bill is widely recognized as a thought leader and a trusted advisor in the AR field, and has been featured in prominent media outlets such as the New York Times, Business Week, Forbes, and Harvard Business Review.
Brenna Karr
Global Head of AR @ Palo Alto Networks
Brenna is the Global Head of AR at Palo Alto Networks, leading a team of experts around the world to drive analyst impact across technology and corporate areas within the company. Previously, she built and led International and Corporate AR at Cisco, managing a global team working with the CEO and Leadership Team to drive business transformation. She lives in Southern California with her husband and three children.
Stephanie Look
Head of AR @ Google
A corporate communications professional with 20+ years of experience leading strategic communications programs, Stephanie has built and scaled AR programs for technology companies at all stages of growth and market maturity. She has specialized experience in developing AR engagement strategies focused on building awareness, informing product strategy, amplifying competitive differentiation, and increasing customer consideration with direct impact to sales and marketing goals.
Carter Lusher
Founder & Principal Analyst @ Lusher Advisory
Carter Lusher is a Strategic Advisor to Analyst Relations and Analyst Ecosystem Leaders, and the founder of Lusher Advisory. He brings uncommon clarity, strategic rigor, and over three decades of experience to clients navigating the analyst landscape. Widely recognized as a pioneer in AR, Carter is one of the few professionals to have thrived on all sides of the ecosystem: as a Gartner Research Fellow; a tech vendor AR executive; an end-user client of Gartner; and now a trusted advisor to analyst firms, AR pros, and tech leaders alike.
Dan O'Brien
President & COO @ The Futurum Group
Prior to joining Futurum, Dan was IBM’s VP of AR, leading one of the largest AR teams in the world across software, services, and infrastructure markets. Prior to IBM, Dan led the creation of GfK’s semiconductor research and advisory practice, where he led the company’s equity and industry analyst teams and formed strategic partnerships with teardown labs to grow and expand the business. Prior to that, he spent nearly a decade in the semiconductor capital equipment market at Teradyne in roles across marketing, finance, product, and investor relations.
Karsten Scherer
Co-Founder @ Forge & Refine
Karsten’s background is theatre, organizational development, punk rock, and strategy consulting. Starting out as an org dev consultant in the mid-90’s, he has a 25+ year track record of building, leading, and aligning AR functions. Combining analyst insight, sales enablement, and value-oriented alignment between functions, Karsten elevates AR’s impact on leadership, strategy, and lines-of-business. In 2019, he co-founded Forge & Refine, a strategy and comms consultancy that advises leaders across a range of industries.
Jerry Weltsch
Head of AR @ Asana
Jerry has over 25 years of experience in the industry analyst field, with 15 years of experience as analyst and consultant (with Frost & Sullivan and IDC, respectively) followed by 9+ years in AR at Equinix, PagerDuty, ClickUp, and now Asana. A Silicon Valley native, he is never shy about asking questions and seeking connections between new ideas that drive innovations in the information technology field and why and how people, teams, and organizations adopt them.
2-Day Format
Day 1
Strategic Learning Tracks
Choose your own adventure with three concurrent session tracks designed around real AR challenges. Whether you’re focused on advanced measurement techniques, scaling with efficiency, or integrating AR with marketing strategy, you’ll find sessions built for your specific needs.
Day 2
Community & Innovation
Keynotes, case studies, and interactive sessions that bring the entire community together. Plus exclusive previews of what’s next in AR technology and methodology.
About ARInsights
ARInsights is the provider of expert services and the leading platform for analyst relations professionals, trusted by hundreds of companies worldwide to guide their AR journey and drive strategic impact.
Our ARchitect platform helps AR teams manage relationships, measure impact, and demonstrate ROI through intelligent automation and proven methodologies. But we’re more than a consultancy and a software company—we’re part of the AR community, built by practitioners who understand the unique challenges you face every day.
AR Engage Live represents our commitment to fostering connections, sharing knowledge, and advancing the entire analyst relations profession.
If you have questions, let us know!
A member of our team will be in touch to help answer any questions you have about AR Engage.
Event Location :
Tue, November 12th - Wed, November 13th, 2025
Event Date :
Tue, November 12th - Wed, November 13th, 2025
