Speakers
Chris Burrell
Director of Analyst Relations @ Zscaler
Formerly a customer success professional at IBM, Chris has been mostly focused on cybersecurity in his AR career. He has worked at companies ranging from large mega software vendors, to service providers, to smaller category-creating companies. Chris’ background working hands-on with customers and end users is still paying dividends, as his areas of focus today include customer reference/analyst interlocks and working closely with the field on sales enablement/assist programs.
Cheri Hulse
Head of Market Insights & Analyst Relations @ Zoom
Cheri Hulse is Head of Market Insights & Analyst Relations at Zoom, where she leads a team spanning analyst relations, market intelligence, competitive research, and win-loss analysis. A former analyst at Sirius Decisions and Forrester, Cheri brings both sides of the AR relationship to her work—understanding what analysts need while building scalable programs that drive measurable business impact. At Zoom, her team has expanded evaluative report coverage from 3 Tier 1 reports to 14 in a single year while rethinking how AEO and analyst influence shape prioritization decisions. Cheri is based north of Boston and is passionate about proving that small, focused teams can punch well above their weight.
Selina Koenig
Director of Content & Operations, Global Customer Advocacy @ Zscaler
Selina has spent over 8 years at Zscaler, where she started as a Product Marketing Manager and now leads Global Customer Advocacy. She previously worked in Product Marketing at cybersecurity vendor ShieldX Networks.
Carter Lusher
Founder & Principal Analyst @ Lusher Advisory
Carter Lusher is a Strategic Advisor to Analyst Relations and Analyst Ecosystem Leaders, and the founder of Lusher Advisory. He brings uncommon clarity, strategic rigor, and over three decades of experience to clients navigating the analyst landscape. Widely recognized as a pioneer in AR, Carter is one of the few professionals to have thrived on all sides of the ecosystem: as a Gartner Research Fellow; a tech vendor AR executive; an end-user client of Gartner; and now a trusted advisor to analyst firms, AR pros, and tech leaders alike.
Sarah Robin
Head of Analyst Relations @ The Trade Desk
Sarah Robin is an outcome-oriented leader with 10+ years of experience building strategic programs at high-growth technology companies. As Head of Analyst Relations at The Trade Desk, she built the company’s AR and competitive intelligence programs from the ground up, establishing a best-in-class practice grounded in deep, trust-based relationships with the industry’s most influential voices. Her focus on relationship building has led to favorable third-party advocacy for The Trade Desk with media, clients, and partners, as well as strong positioning in analyst evaluations.
Alyssa Stone
Head of Analyst Relations @ Wiz
Alyssa Stone is the Head of Analyst Relations at Wiz. She is a communications leader, team builder and doer with 25 years of experience in high-growth SaaS companies and large global organizations. She brings strong knowledge of security, AI and cloud industry trends and a proven track record of building global AR programs that drive revenue and positively impact company reputation. Prior to Wiz, Alyssa led AR and CIO Executive Communications at Okta. While at Okta, she also served as the Executive Sponsor for Neurodiversity and for several large Global customers. She also brings AR and Executive Comms experience from SAP and Ariba. Alyssa holds a degree in Communications from Santa Clara University. She lives in the Boston area with her husband and two children.
Jennifer Borun
Analyst Relations Strategist and Leader
Jennifer Borun is a product marketing and analyst relations leader with more than 15 years in enterprise technology, spanning product management, product marketing, and analyst relations at companies like Cornerstone OnDemand, Marketshare/Neustar, and Oracle. With a deep understanding of market dynamics, a passion for messaging, and a talent for articulating complex ideas, she has helped shape the company’s analyst engagement and business strategies. Jennifer’s collaborative approach and insightful perspectives have earned her recognition, including being named “Top Learning Systems Analyst Relations Exec of the Year” by eLearning 24/7, multiple years in a row.
Cathy Mullaney
Senior Director / Head of Analyst Relations @ Verizon
Cathy Mullaney is a Certified Industry Analyst Relations Professional and award-winning leader who has spent over 30 years at Verizon driving market impact and strategic growth. Recognized by TMT as the top female Analyst Relations Professional in North America and Telecommunications, Cathy leads Verizon’s AR team with a focus on internal enablement and market positioning. She is passionate about translating analyst insights into actionable strategy to make enterprise teams smarter and faster, while challenging the analyst community to recognize Verizon’s vision and execution. Outside of work, she is married to a retired Army reservist/police officer and is the proud mom of two daughters and one very active German Shepherd.
Crystal Golightly
Founder @ The Influence Gap, Advisor @ ARInsights
Crystal is a senior leader who has spent her career navigating the high-stakes world of Analyst Relations, Customer Experience, and business strategy. Known for keeping it real, she knows exactly what it takes to turn analyst insights into actual business growth. When she’s not talking strategy or hosting the show, she’s chasing 1 of 2 guys named Alfredo or her corgi in Queens.
Clint Wheelock
VP, GTM Insights & Advisory @ Omdia
Clint is an industry analyst and management consultant with 20+ years advising global enterprises and executives across emerging technology markets. As VP, GTM Insights & Advisory at Omdia, he works with technology providers and enterprise leaders to turn market intelligence into practical go-to-market strategy and revenue growth. He is also a serial founder in the research business, having launched Pike Research (acquired by Navigant, now Guidehouse Insights) and Tractica, an early pioneer in enterprise AI and robotics analysis (acquired by Informa), and co-founded Dash Network and the sustainability advisory Canopy Edge. He previously served as Chief Research Officer at both Omdia and ABI Research.
Joyce Tompsett
Analyst & Founder @ Skymind Collective
About ARInsights
ARInsights is the provider of expert services and the leading platform for analyst relations professionals, trusted by hundreds of companies worldwide to guide their AR journey and drive strategic impact.
Our ARchitect platform helps AR teams manage relationships, measure impact, and demonstrate ROI through intelligent automation and proven methodologies. But we’re more than a consultancy and a software company—we’re part of the AR community, built by practitioners who understand the unique challenges you face every day.
AR Engage Live represents our commitment to fostering connections, sharing knowledge, and advancing the entire analyst relations profession.
