Greatly extend your AR reach
No briefing? No problem
You can’t ever do as many briefings as you’d like. So enabling more analysts to access your company’s materials, on demand, is a highly cost-effective way to scale your program.
Help your analysts help themselves
The Analyst Portal is a valuable digital destination, where analysts can quickly and securely access useful, curated content about your business and solutions, and you can track the consumption.
CUSTOMER STORY“The Analyst Portal helps IBM build relationships with a bigger segment of the analyst community — in a very efficient and scalable manner.”
With its Portal, IBM reaches “10 times the number of analysts” it could otherwise communicate with.
DIRECTOR OF ANALYST RELATIONS, IBMVIEW VIDEO
Reach more influencers
Instantly reach a wider universe of relevant analysts and other influencers: both those you don’t frequently talk to, as well as your core contacts.
Provide timely resources
Analysts can stay up-to-date on your company’s latest-and-greatest information, tailored to their interests and coverage areas, and receive automatic email updates when new, relevant content gets posted.
Analysts can turn to your portal for access to briefing decks and other important updates. And when they’re seeking resources to support their research, they can tap the portal too.
Monitor activity and engagement
See which analysts and firms are engaging with your portal content — including when and how often — to gauge effectiveness.
CUSTOMER TESTIMONIAL“The Analyst Portal has been really successful and helps us use technology to reuse content multiple times over — which also really helps us get our point of view out there with the analyst community.”
SENIOR DIRECTOR OF ANALYST RELATIONS, SPLUNKVIEW VIDEO
What analysts are saying