Executive Team

The ARInsights’ executive team is committed to promoting our core values, leading by example, cultivating an inclusive and collaborative culture, delivering product excellence, and ensuring customer success.

HOWARD KOGAN
CHIEF EXECUTIVE
OFFICER

As ARInsights’ CEO, Howard drives strategy, oversees the executive team and is responsible for company growth. Prior to ARInsights, he served as COO of Flipside Crypto, a pioneer in blockchain data analytics. He also served as CEO of WordStream and president, CTO and COO at C Space. With his technical background in computer science and software engineering, and expertise in customer-centered strategy, Howard plays a key role in building customer-focused products and directing company vision. Throughout his career, Howard has also held board positions and been involved with non-profit organizations in the local Boston area, including Boston Cares and Boston Scores. He holds master’s and undergraduate degrees in computer science from Boston University and Binghamton University, respectively.

CRYSTAL GOLIGHTLY
VICE PRESIDENT, CUSTOMER EXPERIENCE & OPERATIONS

Crystal is responsible for full lifecycle client development. She works closely with clients to understand their requirements, support product implementation and provide ongoing relationship management. Prior to joining ARInsights, Crystal was sales operations manager at an electronic block and algorithmic trading platform that is now part of FactSet. With a diverse background in operations and deep understanding of CRM solutions, Crystal takes a unique approach to identifying business challenges and crafting easy-to-implement solutions for large and small client organizations. Crystal earned a Bachelor of Arts from the University of San Francisco and also attended the City College of New York, working toward a Master of Arts in international relations. She lives in California with her family and enjoys spending time with her young son and lovely corgis, Ratchet and Clover.

BENN SALTER
VICE PRESIDENT, ENGINEERING

Benn leads ARInsights’ engineering team. With a strong background in full-stack web and native cloud development, Benn has extensive experience building solutions using emerging technologies such as generative AI. He excels in developing targeted technology strategies and roadmaps that deliver measurable results, while optimizing costs and delivery times.

Benn’s leadership philosophy centers on caring for people, encouraging innovation and focusing on high-impact work. His career highlights include founding and leading the engineering practice at Forge, a Boston-based startup; developing an AI chatbot using GPT-4 and retrieval-augmented generation; and driving significant growth through large-scale software projects across various industries.

Benn has consistently built high-performing teams, established best practices for software delivery, and created frameworks to accelerate development processes.

DAN LAKE
VICE PRESIDENT OF GLOBAL SALES

Dan leads ARInsights’ global sales organization and is responsible for listening to customers to drive customer acquisition and retention. Prior to joining ARInsights, Dan spent 18 years leading sales and consulting teams at C Space, an agency focused on building customer-centric businesses via online communities and deep qualitative research. Dan earned his Bachelor of Science in business administration from the State University of New York at Oswego. He has three sons and can often be found coaching soccer or basketball on the weekends.

LAURA TAYLOR
VICE PRESIDENT, MARKETING & PRODUCT

As ARInsights’ VP of Marketing and Product, Laura leads marketing, product development, and go-to-market initiatives. She brings extensive experience scaling B2B SaaS companies, most recently as Chief Marketing Officer at Crayon and previously as SVP of Marketing at WordStream by LOCALiQ and Gannett | USA TODAY NETWORK.

With a proven track record of growing organizations from $1M to over $70M in revenue, Laura excels at building high-performing teams and translating customer needs into product innovations that deliver measurable value. Her passion lies in creating experiences that inspire and delight both prospects and customers.

Laura’s data-driven approach to marketing and product development has consistently accelerated customer acquisition through product-led growth strategies, effective demand generation, and compelling market positioning. She holds a Bachelor of Science in English from Northeastern University.

GREG WIND
VICE PRESIDENT, SERVICES

Greg leads and oversees analyst relations services provided by ARInsights, including AR program strategy and execution, AR operations and peer reviews management. He brings more than 25 years of analyst relations experience: managing AR programs for global technology companies across industries — from cybersecurity to customer experience services to enterprise data analytics and many more — and delivering high-impact results. Prior to ARInsights, Greg served as principal and co-founder of The Wind Communications Agency, a full-service analyst relations services firm and consultancy, acquired by ARInsights in 2024. He previously worked with leading technology public relations agencies in New York, Boston and Providence, serving clients in a wide range of markets, including precursors to big data analytics, desktop software, marketing tech and data security. Greg holds a bachelor’s degree in English from Manhattanville College and resides in Rhode Island.

PATTY WIND
VICE PRESIDENT, SERVICES

Patty leads and oversees analyst relations services provided by ARInsights, including AR program strategy and execution, AR operations and peer reviews management. She has more than 25 years of experience in technology communications — working in analyst relations for more than two decades. Prior to ARInsights, Patty was principal and co-founder of The Wind Communications Agency, a full-service analyst relations services firm and consultancy, acquired by ARInsights in 2024. While at Wind Communications, she managed analyst relations outreach for multi-billion dollar companies, as well as start-up companies in markets including CRM, call center, database software, revenue cycle management, business spend management, mobile, analytics and cloud technologies. Patty previously spent 10 years at global IT services firm Capgemini, where she handled global AR outreach, and served as associate director, global analyst relations, at outsourcing and IT services company Cognizant Technology Solutions. Throughout her career, Patty has supported many successful analyst events, and has been responsible for managing analyst tours, general outreach campaigns, major evaluations, and collaboration efforts with sales and marketing. She received her bachelor’s degree in English from Providence College and resides in Rhode Island.