Maximizing Impact: Scaling Analyst Engagement and Tapping into Insights
Seeking to boost brand awareness and gain more strategic insights, LogicMonitor set out to expand the analyst audience it reaches. With a long list of AR priorities, however, and a small team, AR director Brandon Davis wanted more expert hands on deck. Leveraging AR services, LogicMonitor was able to drive a 340% increase in the number of analysts it updates and engages with. In particular, Brandon will share how LogicMonitor and its support team increased face-to-face analyst meetings and active analyst engagement — resulting in more research inclusions, better research outcomes, an elevated market presence, and more key insights funneled to the business to guide product (and overall) strategy.

A ‘Portal’ to AR Success: Reaching More Analysts in a Dynamic Market Landscape
With hundreds of analysts to reach, Splunk’s AR team faced a communications challenge: how to balance strategic engagements for Tier 1s with additional, regular updates for other impactful firms and analysts. By implementing an Analyst Portal – a secure, digital destination for analysts – Splunk has been able to scale outreach and keep 300+ analysts in-the-loop... all while navigating evolving market dynamics and internal change. Splunk’s Rachel Bernstein and Sophie Kwon will discuss how the Portal supports Splunk’s AR priorities, including nurturing analysts into advocates and reducing time spent on RFIs and briefings for vendor evaluations. Attendees will also hear how the AR team continually refines its Portal strategy by collaborating with internal stakeholders to enhance content and using engagement analytics to identify trends in content consumption among analysts, tiers and firms.