This blog post was published on Friday, May 8, 2026.
With more and more analyst relations teams telling us that their stakeholders expect them to demonstrate clear revenue impact, we thought we’d dedicate a webinar to showcasing ARchitect workflows that AR teams can use to deliver value to their colleagues in Sales.
You can watch the recording below. To guide your viewing, let’s quickly define some fundamental ARchitect concepts that play central roles in the webinar:
An interaction is a record of a conversation you had with an analyst (e.g., you had an inquiry with Jill Jones).
An insight is a record of something significant an analyst told you during a conversation (e.g., Jill Jones told you that your solution is better than Competitor X’s solution).
Custom fields make it easy to attach helpful metadata to the insights you capture in ARchitect. As an example, imagine Jill Jones tells you, “Customers are unhappy with Competitor X’s support.” And then a week later, Simon Smith tells you, “Competitor X has weak security.” These are insights that should be tagged with Competitor X as a piece of metadata (so that the next time you need to report what analysts have told you about Competitor X, it’s effortless to drill down in ARchitect to the relevant set of insights). As demonstrated in the webinar, the best way to do this is to create a custom dropdown field labeled “Competitor” where the options are Competitor X, Competitor Y, Competitor Z, etc.
➡️ A saved view is a shortcut to a specific set of insights (e.g., everything Jill Jones has told you about Competitor X in the past six months).
Without further ado, enjoy the webinar! Afterwards, if you want to see more of what ARchitect can do for you, be sure to request a demo.
