AR Connect, the ecosystem where vendors share updates with industry analysts and influencers at scale, has grown rapidly since we launched it in early 2026. As of July 8, 2026, 459 analysts and influencers from 148 firms have logged over 1,300 visits to see what’s new with the vendors they’re tracking.

To help analyst relations teams understand the benefits of joining the ecosystem—and the best practices for maximizing the value they get from it—I co-hosted an “Ask Us Anything” webinar with ARInsights’ VP of Product & Marketing Laura Taylor on July 9, 2026.

Here’s what we covered:

➡️ The analyst/influencer experience of AR Connect

➡️ The state of the ecosystem (size, growth over time, firm mix, etc.)

➡️ Tips for AR teams to drive more engagement with their AR Connect sites

➡️ Tips for AR teams to measure and report the success of their AR Connect sites

You can watch the webinar below. Afterwards, scroll down past the recording to get a recap of the tips we shared re: increasing engagement with your AR Connect site.

As covered in the webinar, our top tips for AR teams to drive more engagement with their AR Connect sites are the following:

➡️ Make your site discoverable to influencers. There’s no downside; the upside is that the increased visibility may lead to inbound connection requests from influencers you haven’t invited yet (or influencers you aren’t even aware of yet).

➡️ Stay on top of connection requests. It requires very little effort, and it demonstrates to influencers that you’re an active member of the ecosystem, committed to keeping them up to date.

➡️ Commit to a recurring content asset. The cadence is up to you—could be weekly, biweekly, monthly, or quarterly. What matters is that it’s regular and tailored to influencers’ needs. A newsletter or monthly round-up is a great place to start. Webinars and briefings tend to drive significantly more engagement than press releases and blogs.

➡️ Re-invite migrated influencers (applicable only to legacy Analyst Portal users). With one click of a button, you can meaningfully grow the number of influencers connected to your site.

➡️ Minimize clutter. Use post visibility settings to ensure influencers aren’t wading through irrelevant content when they visit your site. Archive outdated posts.

➡️ Make it easy for influencers to skim your site. Clear, thoughtful topic tags and distinct featured images go a long way.

Ready to join the ecosystem? Schedule a demo of AR Connect.