It’s Tuesday morning. You open up your browser and search your company’s name. You spend an hour scrolling, clicking, skimming, sighing. Wading through dozens of irrelevant blue links in search of recent analyst content that mentions your company. Hoping that you’re not missing anything important. Trying to figure out what you’re going to tell leadership the next time you update them on what analysts are saying.
Scroll. Click. Skim. Sigh.
This workflow doesn’t cut it. It’s tedious; it’s risky; and, worst of all, it’s time-consuming. It robs you of time you should be spending on the things you do best: building relationships with analysts, creating partnerships and sharing insights with stakeholders, and helping your company achieve its strategic goals.
It’s time for something better—a workflow that allows you to find relevant analyst content quickly, organize it however you’d like, and report on it with confidence.
Our product and engineering teams have been hard at work building exactly that. During an Engage & Learn webinar on Wednesday, September 24, Senior Product Manager Michelle Andreassen presented a “first look” at the new solution we’re releasing later this year. Watch the recording below. Beneath the recording is a quick recap of the specific workflow upgrades covered in Michelle’s presentation.
Upgrade: Find relevant analyst content quickly
The present: See introduction. (Scroll. Click. Skim. Sigh.)
The future: A Google-like search experience that delivers curated results instantly. The ability to search exactly what you’re looking for, sort by relevance to see the most important content first, and save searches for quick reference. Plus, advanced search functionality that will help companies with common-word names filter out the noise more effectively.
The impact: Less time spent searching, more time spent doing strategic work that matters.
Upgrade: Organize analyst content however you’d like
The present: Struggling to organize analyst content in a way that makes sense for your reporting needs—whether you’re tracking the response to a recent product launch, coverage of a recent acquisition, or general sentiment from a certain set of analysts.
The future: Content Collections that let you organize analyst coverage exactly how you plan to use it. You’ll be able to manually save the best content and set up automated rules to continuously capture relevant mentions. Want to track all Forrester coverage of your recent acquisition? All you’ll need to do is set up the rules once, and new content will get added automatically.
The impact: Clear visibility into how certain business initiatives are landing with analysts and how certain analysts/firms are covering your company in general.
Upgrade: Report on analyst content with confidence
The present: You have the data, but creating presentable reports with meaningful narratives for stakeholders takes hours of additional work.
The future: AI-powered key insights for every piece of analyst content, showing you not just what was said, but why it matters to your organization. You’ll get presentation-ready reporting with data visualizations; trend analysis; competitive comparisons; and, most importantly, the narrative that explains what it all means.
The impact: Deliver actionable insights that answer stakeholders’ questions and convey the value of your AR program.
Help us help you. Join the waitlist for the beta!
We’re actively working to make these upgrades part of your everyday reality as soon as we can. We’re excited about what we have planned, but we acknowledge that there will always be room for improvement. Want to make your voice heard and directly influence the product we’re building? Join the waitlist for the beta program by sending an email to product@arinsights.com.
