Huawei is a leading global provider of information and communications technology infrastructure and smart devices. Headquartered in Shenzen, China, the company has more than 194,000 employees and operates in more than 170 countries and regions — serving more than 3 billion people around the world.

Huawei found ARInsights especially valuable as it prepared for and hosted a global analyst summit in Shenzhen. The event was attended by more than 400 analysts, press and world-class companies such as BT, Intel and Volvo.


Huawei’s analyst relations (AR) team was tasked with tracking analysts’ feedback and perceptions of the event, and reporting back to management in a timely manner. 

Keeping track of what analysts were saying via social media and media outlets was especially important because most of the AR team was not onsite — so this was their most immediate and unfiltered view into the event’s success. Tracking and consolidating feedback wasn’t easy, though — and would have been incredibly difficult manually. The Huawei AR team realized that the analysts at the event were tweeting with inconsistent hashtags: #HuaweiGAS, #GAS, #Huawei and others. Analysts also referenced the summit within blogs, media quotes and in research — both post-event and as the event was taking place.


Huawei used ARInsights and its flagship ARchitect product for analyst targeting, monitoring and relationship-building. With ARchitect’s Analyst Premium Content database, updated every day, AR professionals can track what analysts are saying, to whom, when and where — with visibility into published research, blog posts, media quotes, Tweets and more.


With ARchitect, Huawei’s AR team was able to capture analyst feedback across channels, save all this information in a central location, and generate timely reports for management.

Executives were pleased with the largely positive analyst coverage and perceptions of the event, and noted that, without an automated tool like ARInsights, a lot of the valuable feedback would have gone unseen.

In addition, by finding and storing each analyst’s feedback in ARInsights, Huawei’s AR team could use that information to tailor future outreach and interactions. By understanding the mindsets of their target analysts, Huawei can better manage analyst relationships to help drive positive recommendations and other desired business outcomes.