Profiles in Analyst Relations: Daniel Newman of The Futurum Group
Many analyst relations (AR) pros and their companies hear frequent, positive “buzz” about The Futurum Group (and its research arm, Futurum Research) — as it’s expanded its services through recent acquisitions and continues to disrupt traditional research firm models. Frequently sought after for their insights, Futurum analysts are prominent fixtures in the ARchitect Power 100, a ranking of the most influential industry analysts worldwide across...
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Profiles in Analyst Relations: Duncan Chapple of CCgroup (Part II)
Get ready for more analyst relations (AR) knowledge — to help you stay on top of trends, anticipate what’s next, and drive more and new value from AR. We’re back with Part II of our “Profiles in AR” interview with Duncan Chapple, associate director and head of analyst relations for CCgroup. If you missed Part I, you can check it out here — covering Duncan’s background...
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Profiles in Analyst Relations: Duncan Chapple of CCgroup (Part I)
Talking with Duncan Chapple, you’ll see he has a seemingly endless storehouse of analyst relations (AR) knowledge — which he imparts in a highly engaging, fun and useful way. The illuminating, off-the-cuff analogies and keen insight into “what’s next” come from knowledge he’s built up over more than two decades in the field: first as an analyst, then as an AR consultant and practitioner. We’ve...
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Learning Series: Analyst Day Success with Event Manager
For many analyst relations (AR) pros and their marketing colleagues, in-person events — and event planning — are key parts of 2023. In fact, when it comes to company events and tradeshows, “it’s business as usual,” as The Guardian reports, “as in-person conferences catch up to pre-COVID levels.” The AR community seems to echo this, by and large: At our Open Session last month, AR...
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Introducing ARchitect Notifications for Slack
Connecting tools is an essential part of streamlining and improving workflows and boosting productivity. In fact, over 80% of enterprise business leaders say data integration is critical to ongoing operations.Similarly, at ARInsights, we understand that analyst relations (AR) teams require different tools to perform their jobs and collaborate with each other effectively. Life is so much easier when those tools work together, right? To help...
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Open Session Recap: Disputing Evaluation Scores, Holding Analyst Days & More
At ARInsights, we seek to not only help analyst relations (AR) pros and their companies connect with analysts and other influencers — but also to enable AR pros to connect with each other. To foster that sense of community, every quarter, we host a free, virtual Open Session for AR practitioners. It’s an opportunity to share what’s on your mind — tapping into a global...
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Profiles in AR: Ludovic Leforestier of the IIAR> and Starsight Communications
When it comes to analyst relations (AR), Ludovic Leforestier has seen and done it all! A founder of the Institute of Influencer & Analyst Relations (IIAR>), Ludo has 20+ years of hands-on experience leading AR, including at IBM and Oracle, and is a recognized thought-leader in the field — frequently writing about topical AR issues, challenges, best practices and more. In addition to currently serving...
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INFOGRAPHIC: AR Salaries in 2023
Analyst relations (AR) is a fulfilling career and strategic function, touching nearly all parts of the organization. Practitioners get and stay in the field for the love of AR… but a competitive salary doesn’t hurt too, and often reflects the value of AR to the organization. And as AR pros change jobs and mature in their roles, it’s helpful to be aware of salary data...
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Improve Group Email Deliverability with ARchitect’s Emailer
So you’ve crafted an analyst e-newsletter, chock full of highlights from the past quarter: customer wins and case studies, product updates, event recaps, standout media coverage, etc. With all that valuable info, the worst thing is for your key analysts and other influencers to never even see it — as it becomes yet another spam filter casualty or gets otherwise lost in the bottomless “email...
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Feeling Hot, Hot, Hot for Analyst Relations
Roses are red, violets are blue, analyst relations, we truly love you! On Valentine’s Day, for the second year in a row, we’ve asked analyst relations (AR) pros to share what they love about their jobs. There are many things to be passionate about! Of course, just like with most relationships, analyst and influencer relations takes work — but the efforts make it that much...
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