Blog


Q&A with ARInsights’ Crystal Golightly on New IIAR> Board Member Role

Q&A with ARInsights’ Crystal Golightly on New IIAR> Board Member Role

April 8, 2021 — We’re thrilled to share that Crystal Golightly, our VP of customer experience and operations, has been elected to the board of the Institute of Industry Analyst Relations (IIAR>). The IIAR> is a non-profit membership organization for AR professionals that seeks to enhance the awareness, image and practice of analyst relations, globally. Working closely with our clients over the past decade, Crystal has...

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How Gartner Peer Insights — and Other Peer Review Sites — Intersect with AR

How Gartner Peer Insights — and Other Peer Review Sites — Intersect with AR

At ARInsights, we host “open sessions” for our clients on a quarterly basis. During those sessions, we all come together virtually to discuss trending topics in the analyst relations (AR) community – whatever is on clients’ minds! It’s an opportunity to ask questions of other professionals in the field, swap stories and discuss what’s making your program “tick,” all in an informal (and unrecorded) setting....

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The Analyst Relations Job Description

The Analyst Relations Job Description

So you’re looking to hire an analyst relations (AR) professional. The goal: increase awareness and knowledge-sharing between your company and a vital audience – industry analysts.  Why is the information exchange important? Industry analysts influence buyers’ decision-making, purchases and technology stacks. In fact, data shows that more than 9 in 10 B2B buyers (92%) say analyst reviews and reports impact their purchase decisions; of those,...

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RECAP: Tracking Analyst Interactions & Beyond

RECAP: Tracking Analyst Interactions & Beyond

Keeping track of all your Interactions with analysts and teammates in one centralized tool will help you to drive greater visibility of your program’s efforts and easily share knowledge from your top influencers. In this episode of the Learning Series, our experts focus on Interaction best practices, using customizations to track insights and internal calls, saving time with productivity tools and using reports for quick views of your activity.

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Define. Discover. Dashboard.

Define. Discover. Dashboard.

It’s almost been a year (wow!) since we launched the ARchitect Dashboard! We initially constructed the Dashboard to create a centralized place for you to perform key tasks, track your analysts and monitor your progress. Over the course of the year since the Dashboard’s release, ARchitect Users have shared their specific workflows to maximize the value of the Dashboard including discovering and tiering analysts as well as planning out your entire week from the Dashboard. 

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RECAP: ARchitect User Forum 2020

RECAP: ARchitect User Forum 2020

This 10th year anniversary User Forum exceeded our expectations! Follow along with case study presentations from Cisco, Palo Alto Networks, Schaffer AR, CompuCom, Informatica, and so much more!

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The “New Normal” For Analyst Relations Pt 5

The “New Normal” For Analyst Relations Pt 5

The New Normal for Analyst Relations series was our way of providing you with the means to talk through the whirlwind of this year. Thank you to everyone that attended an event and especially if you were able to make it to all 5! This last session for the year hit on our most common COVID-19 related topics: virtual events, analyst engagement, and trends in analyst firms.

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Email Enhancements & Learning Series Wrap Up

Email Enhancements & Learning Series Wrap Up

With digital communication hitting an all time high, keeping your analysts interests can be challenging. Building professional emails with new features is a great way to make your communications pop. Follow along with the Learning Series episode below as we demonstrate how to use new email enhancements in ARchitect:  New Email Templates, Stock Image Gallery, Image Editor, Row Background Images

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The “New Normal” for Analyst Relations Pt 4

The “New Normal” for Analyst Relations Pt 4

Because of the pandemic, we opened up this open forum (4 sessions ago!) for the analyst relations community to communicate the many shifts and changes of analyst relations. In this session, AR leaders from across the globe brought up the many trending topics they are facing. These included: The Value & Challenges of Industry Events, Determining a Digital Strategy for MQs, Effective Strategies for Targeting Small Analyst Firms, Updates & Announcements by our team at ARInsights

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