New Year, New Premium Content Enhancements: LinkedIn & More Sources
Tracking analyst and influencer mentions of your business, competitors and industry is an important component of an effective influencer and analyst relations (AR) program. Staying on top of these mentions enables your team to stay abreast of important developments; assess AR progress, influence and traction; and refine strategies as needed. WIth ARInsights Premium Content, our most popular ARchitect add-on product (with 3 out of 4...
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Three Cheers for ARchitect Users Honored in 2022 IIAR> Awards
Analyst relations (AR) and influencer relations practitioners often describe their jobs as exciting, varied, challenging and rewarding. The “rewards” typically come in the form of personal/career fulfillment, metrics and milestones achieved, kudos from executives, and satisfaction in seeing how AR can support business growth and goals. It’s not often, though, that the rewards are public acknowledgement. But hard work and “wins” should be celebrated –...
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Learning Series Recap: ARchitect Year in Review
As 2022 winds down, we recently held our last Learning Series webinar of the year. The focus was on you — our customers — and your ARchitect questions and needs. In addition to the Q&A, we also shared key ARchitect highlights, milestones and new features from the past year. In 2022, we released many important enhancements to meet and anticipate your evolving analyst and influencer...
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Analyst Portal Updates: Recommended Portals for Analysts & More
Looking to empower more analysts and influencers with timely info about your company, without overextending your AR team? The Analyst Portal is one of our most popular ARchitect add-on products. It’s a secure way to give relevant analysts and influencers a digital “one-stop-shop,” where they can access useful, curated and permissions-based content about your business and solutions — briefing decks, videos, product details, event information...
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ARchitect User Forum 2022 Highlights
How great to see so many familiar and new analyst relations (AR) faces! After two years as a virtual event, ARchitect User Forum went hybrid this year. AR pros from across the globe convened in San Francisco and online to discuss the latest AR trends, challenges and opportunities; network; share success stories; and relay how technology, such as ARchitect, is driving productivity. A big thanks...
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Customize ARchitect in a Snap (Learning Series Recap + Video)
Customization in analyst relations (AR) is often a key part of success. Just like you may customize your outreach and approach to the analyst at hand, it’s also important that your AR software can be customized to suit you, your AR program and your specific needs. In our recent Learning Series, we covered how to do just that. Check out the video below, with tips...
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Boo! Scary AR Stories That Will Make You Quake in Your Boots
Happy Halloween, AR readers! Get ready to be spooked! In honor of the scariest day of the year, we’ve compiled scary AR stories from analyst relations pros. Steeped in experience, these AR leaders show that unplanned and unexpected events can happen to anyone (dun, dun, duun!)… so best to mix a great deal of preparation with a good sense of humor and the ability to...
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How Compucom Gains AR Flexibility with Extra, Expert Hands
From briefings to outreach to reporting to strategy formulation and much (much!) more, there are a lot of analyst relations (AR) priorities to cram in the day. And when you have a small team, working across product lines, it’s easy to feel stretched and want to fit in more than time allows. Extra hands — especially when they belong to experts who don’t need ramp-up...
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Profiles in AR: Gartner-Analyst-Turned-AR-Pro Julian Tirsu (of Egnyte) — Part II
During his time at Gartner — spanning a career as a research analyst and executive advisor for more than 10 years — Julian Tirsu interacted with analyst relations (AR) professionals on a near-daily basis. Now he’s an AR pro himself! Julian’s background comes in handy as he leads analyst relations at Egnyte, functioning as a one-person AR team. In Part II of our “Profile in...
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Profiles in AR: Gartner-Analyst-Turned-AR-Pro Julian Tirsu (of Egnyte) — Part I
What happens when a longtime analyst becomes an analyst relations (AR) professional? You get someone who knows the ins and outs of working with the analyst community — bringing valuable, firsthand experience and driving to-the-point (often superlative-free) knowledge exchanges that benefit both vendors and analysts. Just ask Julian Tirsu. A Gartner analyst for over 10 years — focused on enterprise information archiving software, file analysis...
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