Profiles in AR: NTT Ltd.’s Marjan Khanji
We’re excited to share another “Profile in AR” with you. Our latest interview is with Marjan Khanji, analyst relations director at global technology services company NTT Ltd. Marjan has been immersed in analyst relations for more than 15 years. Marjan brings an interesting perspective — having worked at PR agencies leading AR strategies and campaigns for clients and, more recently, successfully transitioning to an in-house...
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Grab Analysts’ Attention with Video Banners and Other Enhancements to the Analyst Portal
Because most of the world operates online, it can be challenging to stand out from the crowd. For analyst relations (AR) pros, capturing the attention of target analysts can be difficult, as they are pressed for time, pulled in various directions and face “information overload.” To help your brand stay top-of-mind, we’ve implemented new enhancements to our Analyst Portal — video banners, unique subdomains and...
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Enhancing AR’s Value with Extended AR Support
Teradata wanted to execute on a variety of AR plans — from reaching more analysts, to reporting regularly on results, and more — but found itself resource-constrained. By tapping ARInsights’ ServicePlus for AR operations support, Teradata’s AR team has been able to make good on its plans (and then some!)… all while freeing up some of their time!
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Plan Engagement Strategies for New Analyst Research with the Firm Research Calendar
Because many analyst relations (AR) programs are frequently in “reactive mode” — responding to ongoing research requirements, analyst briefing requests, internal demands from different departments and more — it can be difficult to switch gears and proactively plan for upcoming research. Let’s face it — it’s hard to find the time! At ARInsights, though, we build our products around the idea that analyst relations teams...
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Analyst Interaction Tracking and Reporting: Learning Series Recap + Video
Another Learning Series episode under our belts! Thanks to those who attended — and for those who missed it or want a recap, we’ve got you covered. Our recent session covered interaction tracking and how to use ARchitect’s interaction functionality to make data-driven decisions about your analyst relations (AR) program. Since many AR programs use interactions as a metric for success — and not just...
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Profiles in AR: Alteryx’s Gerry Van Zandt (Part II)
We’re back with Part II of “Profiles in AR” with Gerry Van Zandt of Alteryx. If you missed Part I, check it out here – it’s a fascinating take on analyst relations (AR) in small team and one-person environments, compared to AR with large teams. Based on his nearly three decades of AR experience, Gerry shares more great insights on the nature of the field...
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Profiles in AR: Alteryx’s Gerry Van Zandt (Part I)
Analyst relations readers, you’re in for a treat! Our latest “Profile in AR” features Gerry Van Zandt, senior director of analyst relations at analytics automation company Alteryx. Gerry has been a staple in the AR field for nearly three decades — previously managing global analyst relations for Oracle, HP, Intel and more, and serving on the Institute of Influencer & Analyst Relations (IIAR>) board of...
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Centrally Managing AR Activities & Tying Activities to Outcomes
Siemens Digital Industries was seeking a way to centrally manage and report on AR activities. The company also wanted to identify best practices that helped it drive successful outcomes (leader positions) in vendor evaluations. Learn how they use ARchitect in both areas.
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On AR Pros’ Minds: Hybrid Events and Peer Review Sites
As a Las Vegas native, over the last two years, I have seen the shifts in tourism and events in the convention capital of the world. As the world continues to open up, questions about the nature of events (virtual? in-person? hybrid?) are “taking the stage” as analyst relations (AR) professionals plan out upcoming summits and conferences. In a recent “Open Session” we hosted —...
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New ‘Profiles in AR’ Series: Q&A With Robin Schaffer
We’re excited to launch “Profiles in AR,” a new series on the ARInsights blog. These Q&A-style interviews will bring you fresh insights, real-world anecdotes and actionable advice from people who are immersed in the fabric of analyst relations (AR). From accomplished, interesting and expert practitioners, to highly regarded analysts themselves, they’ll say it best, and tell it like it is! We’ve got a great line-up...
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