We’ve concluded another successful ARchitect User Forum — and are already looking forward to next year’s event!
Hundreds of AR pros convened virtually to learn from analyst relations (AR) success stories, discuss trends, network, and hear about the ARchitect product roadmap and ARInsights’ vision. Focused on “The Expanding Scope of AR,” the event examined the volume and breadth of responsibilities tackled by AR pros today — who not only interface with analysts, but also often manage customer reviews, relationships with non-analyst influencers, event planning, project management and a whole lot more. Plus, as analysts, AR pros and businesses at large continue to experiment with generative AI, there’s certainly more change for AR workflows on the horizon — and we’ll be here to explore it with you, help you exploit new technologies, and drive greater productivity and business results.
A special thank-you to our inspiring customer speakers at the event: Alyssa Gilmore of Bloomberg (in conjunction with our partner Beth Torrie of Torrie Communications), Jeanna Blatt of Hewlett Packard Enterprise, Maryanne Coughlin of PwC and Henry Chalian of T-Mobile. (On-demand replays of their presentations are below.)
As ARInsights strives to meet and exceed your analyst relations and B2B influencer management needs, and keep you future-ready, we also shared recent business milestones and traction at User Forum 2023, including:
Expanding ARchitect database: Our core, searchable database — updated regularly — now has more than 11,000 analysts and other B2B tech influencers from 1,600+ firms.
Exploding Analyst Portal usage: More than 2,700 analysts (including 400+ from Gartner and 400+ from IDC) at over 500 firms have registered to access vendor portals. These digital destinations, hosted by ARInsights, provide secure access to vendors’ briefing presentations, event materials, product data sheets, recent news and more — with AR pros able to easily view engagement data.
New offerings: We unveiled new and interactive analytics capabilities, powered by Microsoft’s Power BI, the leading business intelligence platform. It’s easy to visualize your AR data in more flexible and high-impact ways to help turn insights into action. In addition, a new interface and expanded functionality in ARchitect Projects — and our new Project Manager module, with customizable templates — help you manage project workflows more efficiently.
Other recent enhancements: There were lots of great additions to ARchitect this year! We added an AI assistant to ARchitect Emailer, added customer review data to Premium Content (content tracking), released an integration with Slack and more. And we revamped and redesigned our website — making it even easier to access and discover great AR content and resources.
For those looking to re-watch our customers’ User Forum presentations, or experience them for the first time, you can find them below:
PwC builds and nurtures relationships with more than 700 analysts and other influencers globally — measuring the impact of those relationships. An Analyst Portal is an important part of its AR strategy, helping analysts stay up-to-date on PwC news and updates. Learn about PwC’s goal for the portal, why it’s a “digital destination,” and how the self-service model helps PwC reach more analysts and other influencers.
Maryanne Coughlin is director, analyst relations for PwC. You can reach her on LinkedIn here.
Whether you’re part of a large AR program or you’re a team of 1 (like Henry Chalian at T-Mobile), it’s often important to highlight AR metrics and demonstrate AR’s impact. And as T-Mobile seeks to shift analyst perception of the business (from a traditional consumer telecom service provider to a credible, leading player in the enterprise market too), monitoring for and measuring traction is key. Learn about how T-Mobile uses ARchitect reporting to generate quick, actionable insights, and how ARInsights ServicePlus provides operational support.
Henry Chalian is head of analyst relations for T-Mobile. You can reach him on LinkedIn here.
If your AR program is anything like Bloomberg’s, you’re likely juggling multiple AR projects at once — from managing major evaluations, to analyst day events, to product launches and more. (Bloomberg has dozens of active projects!). Learn how Bloomberg combines strong and transparent communications, data-driven insights and ARchitect Project Manager to stay aligned and organized, meet project targets and easily evaluate success.
Alyssa Gilmore is global head of communications at Bloomberg. You can reach her on LinkedIn here. Beth Torrie is founder of Torrie Communications. You can reach her on LinkedIn here.
In-person events are increasingly common these days, as many companies seek more face-to-face time with key analysts and other influencers in their space. But there’s a lot of planning and legwork involved! Hewlett Packard Enterprise (HPE) successfully hosted 150 one-on-one analyst meetings at HPE Discover 2023, with hundreds of additional analyst “touch points” at the event. Learn about HPE’s organizational strategies and tools for success — including use of ARchitect Event Manager to plan and schedule meetings (avoiding conflicts) and generate personalized agendas.
Jeanna Blatt is worldwide leader for industry analysts and strategic third-party relations at HPE. You can reach her on LinkedIn here.
