ARchitect User Forum 2022 Highlights
How great to see so many familiar and new analyst relations (AR) faces! After two years as a virtual event, ARchitect User Forum went hybrid this year. AR pros from across the globe convened in San Francisco and online to discuss the latest AR trends, challenges and opportunities; network; share success stories; and relay how technology, such as ARchitect, is driving productivity.
A big thanks to our talented and inspiring customer speakers: Alteryx’s Gerry Van Zandt, Compucom’s Gene King, IBM’s Dan O’Brien, Oracle’s Kaitlyn Nguyen and Jeff Williams, and Twilio’s Dennis MacNeil.
We used the opportunity at User Forum, too, to give an update on ARInsights: including our own successes and areas of development we’re prioritizing to stay ahead of your evolving analyst and influencer relations needs. As we seek to serve you as the leading influencer management platform for B2B companies, we shared existing and upcoming functionality to support that.
And with our ARchitect software and complementary products and services, ARInsights has the privilege of serving hundreds of customers: from one-person AR teams to some of the largest AR programs in the world. Our core, searchable database — updated regularly — now has more than 10,000 analysts and influencers from over 1,600 firms. And Analyst Premium Content, where you can search analyst research, blogs, media quotes and tweets, now contains aggregate research data from more than 30 firms.
Analysts regularly log in to our customers’ Analyst Portals for the latest-and-greatest product information, event details, decks and much more. More than 2,000 analysts from 400+ firms have registered for our customers’ portals. Our recently enhanced Event Manager, now with a Scheduling Assistant tool, has helped AR teams coordinate analyst meetings at massive, global events (and smaller ones too) — giving visibility into who’s booked (and when), and improving “Analyst Day” organization. Customer adoption continues to grow, as analysts and customers both appreciate the benefits of these unique solutions.
Without further ado, here are the presentations from the event — with customers’ Analyst Portal, Premium Content and Event Manager successes; ways to leverage extra, expert hands through ServicePlus; strategies for tracking analyst perception; and more. We hope you’ll join us next year; we’re already planning for another terrific event!
Watch the 2022 ARchitect User Forum Recordings:
Scaling AR Impact Through Digital Channels
IBM’s award-winning analyst relations team knows they can do anything — but not everything! As the number of relevant analysts interested in IBM continues to grow, the AR team needed to consider new strategies to grow their reach and impact. Learn how they use ARInsights’ Analyst Portal to put relevant, focused and timely content at analysts’ fingertips in a self-service model, enabling IBM to reach “10x the number of analysts” they could otherwise communicate with.
Dan O’Brien is director of analyst relations at IBM. You can reach him on LinkedIn here.
Gaining AR Program Flexibility with ServicePlus
With so many AR priorities to cram in each day, it’s easy for AR teams to feel stretched… especially when their teams are small ones. With limited AR resources and a broad base of analysts to reach, Compucom needed extra, expert hands who could provide AR support with no ramp-up time. Learn how the company leveraged ARInsights’ ServicePlus to help plan an analyst/advisor day and execute on additional operational activities.
Gene King is head of communications and analyst relations for Compucom, and Esther Kim is senior director of customer experience at ARInsights. You can reach Gene on LinkedIn here and Esther on LinkedIn here.
Using Analyst Premium Content to Supercharge Your AR Program
It’s important to stay abreast of what analysts are saying about your company, your competitors and your industry. But manually searching firms’ websites, blogs, analyst quotes in media articles, and social media is a timesuck! Learn how Alteryx uses Analyst Premium Content, the most popular ARchitect add-on, as an automated, timely and easy way to stay on top of what key analysts are saying across mediums and what competitors are doing.
Gerry Van Zandt is senior director of analyst relations at Alteryx. You can reach him on LinkedIn here.
Running a Large AR Event Enabled by ARchitect Event Manager
When it comes to booking analyst meetings at company events, organization is key. Oracle CloudWorld is one of the largest events, drawing tens of thousands of attendees and featuring 1,200+ sessions. Learn how the company used ARchitect Event Manager to keep analysts’ and spokespersons’ schedules aligned and contribute to event success.
Jeff Williams is director of digital transformation, analyst relations, at Oracle, and Kaitlyn Nguyen is digital transformation marketing specialist, analyst relations, at Oracle. You can reach Jeff on LinkedIn here and reach Kaitlyn on LinkedIn here.
Analyst Perception Tracking & Reporting
Tracking and reporting on analyst activity helps AR programs measure progress and refine strategy. In particular, Twilio was seeking to capture and report on analyst perception to understand which conversations were most influential. Learn how the company uses ARchitect as “the source of truth” for all analyst interactions to accomplish this.
Dennis MacNeil is senior director, corporate communications, and head of worldwide analyst and influencer relations at Twilio. You can reach him on LinkedIn here.