Learn about the latest analyst and influencer relations success stories, trends, ideas and more
This blog post was published on Tuesday, May 12, 2026. You’re plugging away at an MQ when a notification pops up on your screen. It’s a message from your manager. “Can you give me a recap of…
Two things can be true about vendor evaluations: They’re important, so it’s worth our time as AR leaders to explore ways to improve our companies’ placements in them. They keep us from tending…
Many of the analyst relations (AR) pros we work with “own” their company’s Gartner relationship — and often have responsibility for Gartner Peer Insights, Gartner’s primary platform for…
You’re wondering about it, aren’t you? Can you “buy” better placements in a Gartner Magic Quadrant, Forrester Wave or other comparative report? Will paying analyst firms get you included in…
The to-do list of an analyst relations practitioner is practically-never ending. With so many competing and high-priority activities — including multiple (often simultaneous) evaluations, product…
Another quarter down. No doubt, you have a lot of high-impact interactions, report placements and inclusions, analyst insights and other wins amassed. Time to showcase them! What is analyst relations…
Most companies have several people who can do a decent, or even excellent, job of delivering your overview presentation. You might have a charismatic CEO who loves to talk, or an all-star CTO who…
If you haven’t done a briefing for one of the research analyst firms, you could be forgiven for imagining it’s a lot like a media interview, or a sales call or an investor presentation. Or maybe…
In analyst relations (AR) today, “you’ve got to be talking to sales, you’ve got to be talking to leadership, you’ve got to be talking to marketing and competitive intelligence. … It’s…
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