ARchitect User Forum 2015

Event registration

Bookings are closed for this event.

Thursday, September 17, 2015
9:00 am - 3:00 pm

Sheraton Needham Hotel, Greater Boston Area
100 Cabot St
Needham, MA
United States
View map

FREE – The event is free for all levels of AR professionals, whether you currently use ARchitect or not.

Cocktail Reception
Wednesday, September 16, 2015 from 5:30 pm to 7:30 pm
To register for the cocktail reception, please click here.


  • 8:15
    Breakfast and Networking
  • 9:00
    Kick-off Ed Capps, ARInsights
  • 9:15
    Future of Analyst Relations Ray Wang, Constellation Research
  • 10:00
    Things To Consider When Implementing ARchitect Jocelyn Eisenberg, SAP
  • 10:45
    Oracle OpenWorld: Analyst Agenda Planning using ARchitect Mike Seback and Melody Wood, Oracle Corporation
  • 11:30
    Leveraging ARchitect to support Telefonica AR way of life Gemma Lianez, Telefonica
  • 12:15
    Lunch and Networking
  • 1:00
    Analyst Premium Content – Use Cases Crystal Golightly, ARInsights
  • 1:45
    What’s new in New ARchitect and Roadmap Presenter: Lucas Bond, ARInsights
  • 2:30
    Wrap Up and Feedback Moderator: Shashank Kulkarni, ARInsights
  • 3:00+
    Home, Airport, Network


Ray Wang, Principal Analyst, CEO and Founder of Constellation Research, will deliver the keynote presentation at ARchitect User Forum 2015. Ray will talk about the “Future of Analyst Relations”. He will review the impact social media are having on the analyst landscape and draw conclusions about its implications to how vendors manage analyst relations. Ray is the author of “Disrupting Digital Business” published by Harvard Business Press.

Jocelyn Eisenberg, Director, Analyst Relations at SAP, will talk about “Things To Consider When Implementing ARchitect”. Proper implementation of ARchitect can drive significant benefits to organizations adopting ARchitect. It is critical to establish consistent data entry standards across users and across business units. This will make generating briefing books and other management reports a much easier task. Jocelyn leads the effort to institutionalize use of ARchitect in a diverse and decentralized AR program. In her presentation, she will draw upon the experience she gained in implementing ARchitect at SAP, while retiring an old, internally developed system.

Mike Seback and Melody Wood, both from Oracle Corporation’s Analyst Relations Team, will present “Oracle OpenWorld: Analyst Agenda Planning using ARchitect”. All Analyst Relations Teams struggle with planning analyst events and programs due to the complexity of matching analyst schedules, executive schedules, customer schedules and meeting room availability. The complexity to properly manage these logistics can be complicated due to the number of people involved and the inevitable schedule changes. For Oracle OpenWorld 2014, the Oracle Analyst Relations Team met this logistics challenge by using the event management features of ARchitect. All analyst itineraries, executive itineraries and location schedules were centrally maintained in ARchitect. Having the schedule centrally managed was critical to minimize errors or misunderstandings, which often happen when agendas are being stored locally on a personal email calendar. Using ARchitect centrally for the analyst schedule and agenda management also enabled the AR Team to update the information until the last minute. This way, the AR Team was able to provide the accurate and latest agendas to analysts as they arrived for the event.

Our two presenters from Oracle Corporation’s Analyst Relations Team, Mike Seback (Director, Analyst Relations) and Melody Wood (Director, Analyst Relations) will explain how they collaborated with ARInsights to leverage the ARchitect solution and ultimately improve the OpenWorld AR Team program.

ARchitect can become the central element of every AR team’s daily life, starting from consistent planning and delivery of activities to enhancing internal and external promotion of AR. It helps discovery of new opportunities for the AR team and brings order to the AR way of working, which is often chaotic.

Gemma Lianez, Head of Industry Analyst Office, joined the Knowledge Network Directorate 8 years ago with the strategic objective to create and develop the global Analyst Relations practice across Telefonica. She will be sharing specific examples of their key AR activities powered by ARchitect, including metrics and usage of Premium Content, among others.