Learn about the latest analyst and influencer relations success stories, trends, ideas and more
This blog post was published on Friday, April 17, 2026. Below is a 5-minute walkthrough of two enhancements we made to ARchitect in April 2026: (1) the ability to associate Insights with Projects;…
I’m a marketer. I know what it feels like to do valuable work that doesn’t always fit neatly into a spreadsheet. To be asked to quantify the ROI of something that’s tricky to express in…
Listening to Our Community In the decade-plus that we’ve been publishing the Analyst Power 100 list, one truth has become increasingly clear: analyst influence isn’t one-dimensional. The…
Say hello to more choices in ARchitect! We’re rolling out something exciting that puts you in the driver’s seat of your AI experience. As analyst relations (AR) teams seek to harness the…
As we reflect on 2024, our hearts are filled with gratitude for our incredible client community. Your active participation in our co-creation sessions, User Forum, learning sessions, webinars, and…
From funneling analyst insights to driving brand awareness, every analyst relations (AR) programs has its own unique goals, metrics and tasks. That’s why we revamped the ARchitect dashboard to…
Let’s face it: Keeping a pulse on how industry analysts perceive your brand can feel like playing a never-ending game of whack-a-mole. Reports, blogs, tweets—it’s a relentless flood of content….
As an analyst relations (AR) professional, it’s almost a given that you’re timestrapped. You’re probably pulled in a million directions. Like three-quarters of AR pros, you may be part of a…
You’re rushing to prepare for a meeting with an analyst. You want to know — and know quickly — what hot topics the analyst has focused on and written about lately, and how the analyst feels…
See how you can build analyst and influencer relationships using ARchitect and our AR services.
