I’m a marketer. I know what it feels like to do valuable work that doesn’t always fit neatly into a spreadsheet. To be asked to quantify the ROI of something that’s tricky to express in numbers.

So, when I talk to AR leaders about this growing pressure to convince the C-suite that analyst relationships are good investments, believe me—I feel your frustration.

Which is why I’m so excited to announce the release of AR Connect: a branded, self-service digital environment where AR teams share content with analysts—and actually see the ROI of their work.

The problem we’re solving with AR Connect

Most AR teams share content with analysts the same way they did a decade ago: email attachments, file links, maybe a basic portal that’s little more than a document repository. The content goes out, and then … silence. Did anyone read it? Did it matter? There’s no way to know. This lack of data is at the heart of AR’s struggle to prove ROI.

Meanwhile, analysts are juggling content from dozens of vendors, hunting through inboxes and disparate sites to find what they need. It’s inefficient for everyone.

AR Connect changes that dynamic.

What you can do with AR Connect

  • Create content quickly, collaboratively. Paste a URL or upload a file, and AR Connect’s AI tools help build the post. Native editing handles the rest—text, images, video, attachments. Built-in collaboration tools allow you to work with teammates just as you would in a Google doc.
  • Control who sees what. Set visibility by analyst, by firm, or by custom group. Schedule posts to go live when timing matters. Archive content that’s outdated but worth keeping for reference.
  • See real engagement. Not just the download counts you’d get from a run-of-the-mill portal—actual visibility into which analysts are viewing content, how long they’re spending with it, and what they’re bookmarking. This is the data you need to prove ROI and prioritize relationships.
  • Make it easy for analysts to reach you. Contact requests come through the site, not buried in email. Analysts can request briefings directly.
Paste a URL or upload a file, and let AR Connect's AI tools use the source material to generate a draft of your post.
Analysts enjoy an intuitive experience that makes it easy for them to find the information they need—and ensures they'll come back for more.

Ready to show everyone just how impactful your work is?

Request a demo of AR Connect and a member of our team will reach out to get time on the calendar.