Looking to improve the productivity and results of your AR program, and stay “in-the-know” about the latest AR developments and trends? We’ve got you covered. Explore our AR industry primer, best practices, webinars, customer success stories, white papers, top influencers and more below.
Get an overview of analyst relations, why it’s important and how to manage AR programs. Learn about the role analysts play in companies’ purchase decisions, and how you can influence their work and improve your company’s brand awareness and sales results.
Find actionable tips for identifying influencers, fostering relationships (with both analysts and internal experts), delivering presentations, measuring results and much, much more. The ARInsights blog — and our best practices subset of articles — are frequently updated with the latest industry information.
Access our collection of on-demand webinars and webinar recaps. Get advice from industry experts and practitioners on improving AR performance — along with tips to help you get the most out of ARchitect, our market-leading software for building and managing successful AR programs.
Learn how organizations like yours are using people, process and technology to overcome AR challenges, “influence the influencers,” achieve competitive differentiation and improve sales. Explore case studies, and hear directly from AR pros at leading tech companies who’ve presented at our annual user forum about their AR journeys.
Check out the following white papers and infographics for information on how to use technology to improve AR productivity and results.
For large companies, the benefits of streamlining AR are often clear. “Analyst Relations Effectiveness – The Role of Automation in Small AR Programs,” by Merv Adrian (formerly of IT Market Strategy; now with Gartner) explores challenges that small AR teams face and how automation can help.
Download white paper“In Search of Efficiency: Software Options for Analyst Relations” by Peggy O’Neill (formerly of Gartner, and now an AR practitioner herself) examines the pros and cons of software options available for managing AR programs, including how ARchitect can help.
Download white paperOver the last decade, AR salaries have jumped significantly, as analyst relations professionals continue to bring great value to their organizations. Get data on AR compensation and the AR industry at large from the Institute of Influencer & Analyst Relations (IIAR>) “Analyst Relations Salary Survey,” sponsored by ARInsights.
View infographicSee which analysts may be most influential to your business. “ARchitect Power 100 analysts” are the top 100 analysts, ranked according to their activity level among all ARchitect users. These analysts have the most sustained buzz in the industry right now.
Our ARchitect platform enables tech companies around the world to increase awareness and knowledge-sharing with industry analysts, while measurably improving AR professionals’ day-to-day efficiency and productivity.
Plan, track and leverage your analyst interactions
