So you’ve crafted an analyst e-newsletter, chock full of highlights from the past quarter: customer wins and case studies, product updates, event recaps, standout media coverage, etc. With all that valuable info, the worst thing is for your key analysts and other influencers to never even see it — as it becomes yet another spam filter casualty or gets otherwise lost in the bottomless “email...
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To maximize the benefits of any productivity tool, it’s helpful to stay on top of product updates and shortcuts. Getting the most out of your time is important when it comes to analyst relations (AR), since so many AR pros are juggling a lot. In this Learning Series episode, our team of customer experience experts assembles the need-to-know info for you: sharing new ARchitect enhancements...
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As 2022 winds down, we recently held our last Learning Series webinar of the year. The focus was on you — our customers — and your ARchitect questions and needs. In addition to the Q&A, we also shared key ARchitect highlights, milestones and new features from the past year. In 2022, we released many important enhancements to meet and anticipate your evolving analyst and influencer...
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Customization in analyst relations (AR) is often a key part of success. Just like you may customize your outreach and approach to the analyst at hand, it’s also important that your AR software can be customized to suit you, your AR program and your specific needs. In our recent Learning Series, we covered how to do just that. Check out the video below, with tips...
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Analyst relations (AR) pros have the floor during our quarterly, virtual Open Sessions. They’re an unfiltered time to connect, strategize, swap ideas, and even commiserate — discussing trends and topical issues in AR, and how they impact the AR role. Unlike our interactive Learning Series, we don’t record these sessions for playback, so we encourage interested AR professionals to join live and participate in the...
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Analyst relations (AR) pros have certain reports they’re actively monitoring for: that upcoming Magic Quadrant where their company has shown traction, the case study that’ll be quoting their customer, and so on. But oftentimes, AR pros’ sustained outreach to — and relationship-building with — industry analysts pays off in ways AR wasn’t necessarily expecting, at that moment in time: an analyst quote about their company...
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Analyst relations (AR) event planning has been a trending topic at our industry roundtables quarter after quarter: from how to maximize in-person events, to how to structure hybrid ones, to how to efficiently organize analyst meetings, and more. And as event attendance rebounds, topics like these become even more important. You spoke, we listened. Because of the steady interest, requests, questions and commentary pertaining to...
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Building out the analyst relations operations side of your program can drive great productivity gains. In our recent Open Session — a forum for AR professionals to meet virtually and share AR thoughts, challenges and solutions — participants discussed AR program management areas including AR councils and team organization. Another topic on AR pros’ minds: how to handle it when one of your core analysts...
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At ARInsights, we know how important it is for analyst relations (AR) professionals to save time… and make a great impression while doing so! That’s why our most recent Learning Series session focused on our ARchitect Emailer Tool, which lets you create and send emails to individual analysts or analyst groups, and track their engagement. In particular, we provided a how-to on the group email...
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Another Learning Series episode under our belts! Thanks to those who attended — and for those who missed it or want a recap, we’ve got you covered. Our recent session covered interaction tracking and how to use ARchitect’s interaction functionality to make data-driven decisions about your analyst relations (AR) program. Since many AR programs use interactions as a metric for success — and not just...
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