At ARInsights, we want to continue to introduce you to new faces who are helping drive success – both for our company and, most importantly, yours! To that end, we recently chatted with Ben Weaver, a new sales development representative here and a former middle and high school math teacher. Read on to find out why sales and teaching are actually quite similar, what brought...
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So many analysts; so little time! It’s a challenge that many analyst relations (AR) professionals contend with — especially when their companies have products and services across multiple different markets and verticals. In fact, it’s not uncommon for hundreds of industry analysts to be relevant to a given organization. But how do you service, engage with and tap into such a large group? It’s all...
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When it comes to booking analyst meetings at company events, organization is key. There’s a lot to keep track of: ever-changing executive schedules, analyst schedules, meeting locations, prep materials and so on. Avoiding scheduling conflicts — while delivering a streamlined, efficient experience to all the parties you’re coordinating with — is part of professionalism and contributes to event success. These activities are especially important at...
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We want to continue introducing you to new faces at ARInsights — those who are working both behind the scenes and with clients, and helping to enhance our analyst relations (AR) offerings. To that end, we’d like you to virtually meet Esther Kim! Our recently appointed senior director of customer experience (CX), Esther is a great asset, bringing both CX and AR experience to her...
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Analyst relations (AR) professionals want (and need!) to know what analysts are saying about their company, competitors and industry; it’s part of the way AR pros measure results. But periodically searching for research on a given firm’s site won’t cut it. For one thing, it’s useful to know about mentions as they happen, so you can act on the information. Plus, nowadays, analysts aren’t just...
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Looking for illuminating AR advice and information? You’re in luck. Our next “Profile in AR” is a great one! We were thrilled to connect recently with Monique Blake, VP of analyst relations at consulting firm Synaxis. An experienced AR professional, Monique previously managed analyst relations at Oracle, Neustar, Appian and MarkLogic. In her interview below, Monique compares AR at a consulting firm with AR in-house,...
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At ARInsights, we want to introduce you to new faces at the company who are helping advance the ARchitect solution and our customers’ success with it. Recent hire Nick Lombardi, senior software engineer, is one of those people working behind the scenes to make (AR) magic happen! We caught up with Nick to ask more about his background, role and goals at ARInsights. Read on...
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Analyst relations (AR) readers, get ready to absorb some more terrific information and advice! We’re bringing you Part II of our “Profiles in AR” interview with Elias Khnaser, former research VP at Gartner, where he covered cloud and data center trends for seven years. Elias is now chief of research for EK Media Group and also regularly posts to his YouTube channel, where he hosts...
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Every day, the work of an analyst relations (AR) professional revolves around industry analysts. So, who better to give advice on ways to engage them than an experienced, well-respected analyst himself, with a reputation for excellence and telling it like it is? The next interview in our “Profiles in AR” series is one we think you’ll be excited about. We recently connected with Elias Khnaser,...
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We’re excited to share another “Profile in AR” with you. Our latest interview is with Marjan Khanji, analyst relations director at global technology services company NTT Ltd. Marjan has been immersed in analyst relations for more than 15 years. Marjan brings an interesting perspective — having worked at PR agencies leading AR strategies and campaigns for clients and, more recently, successfully transitioning to an in-house...
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