Infographics


INFOGRAPHIC: AR Salaries in 2023

INFOGRAPHIC: AR Salaries in 2023

Analyst relations (AR) is a fulfilling career and strategic function, touching nearly all parts of the organization. Practitioners get and stay in the field for the love of AR… but a competitive salary doesn’t hurt too, and often reflects the value of AR to the organization. And as AR pros change jobs and mature in their roles, it’s helpful to be aware of salary data...

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INFOGRAPHIC: How Do Startups Engage with Analysts?

INFOGRAPHIC: How Do Startups Engage with Analysts?

Startup businesses have a lot of to-dos: from solidifying their product(s), vision and go-to-market strategy; to acquiring talent; to securing funding; and much, much more. Where does analyst relations (AR) fit in the mix? Should it? The short answer is yes. A new survey, spearheaded by the University of Edinburgh Business School and AR firms Schaffer AR and Holscher.one, shines a light on the many...

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INFOGRAPHIC: AR Salaries in 2021

INFOGRAPHIC: AR Salaries in 2021

One measure of the strategic importance of AR (and the specialized skill set it requires) is AR compensation.  Given the weighty role analysts play in impacting purchase decisions, companies want talented, experienced professionals at the helm of their AR programs. Over the last decade, as AR has become more integral to corporate marketing, communications and strategy, AR salaries have increased significantly too – reflecting the...

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