Connecting tools is an essential part of streamlining and improving workflows and boosting productivity. In fact, over 80% of enterprise business leaders say data integration is critical to ongoing operations.Similarly, at ARInsights, we understand that analyst relations (AR) teams require different tools to perform their jobs and collaborate with each other effectively. Life is so much easier when those tools work together, right? To help...
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Tracking analyst and influencer mentions of your business, competitors and industry is an important component of an effective influencer and analyst relations (AR) program. Staying on top of these mentions enables your team to stay abreast of important developments; assess AR progress, influence and traction; and refine strategies as needed. WIth ARInsights Premium Content, our most popular ARchitect add-on product (with 3 out of 4...
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Looking to empower more analysts and influencers with timely info about your company, without overextending your AR team? The Analyst Portal is one of our most popular ARchitect add-on products. It’s a secure way to give relevant analysts and influencers a digital “one-stop-shop,” where they can access useful, curated and permissions-based content about your business and solutions — briefing decks, videos, product details, event information...
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Given the great interest we received in our Top IoT Experts list, we decided to explore another top coverage area in the ARchitect database — cloud. Cloud is one of the top coverage areas by analyst count in ARchitect — with 700+ analysts covering cloud and cloud-related topics (like cloud computing, cloud analytics, multi-cloud, hybrid cloud and more!). Because of the rapid growth of the...
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We recently did a search in our analyst database and found that the top coverage area by analyst count was Internet of Things (IoT) — with 600+ analysts covering it! That’s not a big surprise, as the IoT market grew by 22.4% in 2021 alone. With this in mind, we can expect that it will continue to be one of the most popular coverage areas...
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Analyst relations (AR) event planning has been a trending topic at our industry roundtables quarter after quarter: from how to maximize in-person events, to how to structure hybrid ones, to how to efficiently organize analyst meetings, and more. And as event attendance rebounds, topics like these become even more important. You spoke, we listened. Because of the steady interest, requests, questions and commentary pertaining to...
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Customer review sites continue to be a trending topic at our industry round tables, session after session. Gartner Peer Insights, in particular, is top-of-mind for analyst relations (AR) professionals, given its close connection to Gartner research. The customer reviews there, along with Peer Insights ratings and Voice of the Customer reports, are increasingly factored into influential research (as Gartner has previously stated). And today, media...
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And now, a moment many of you all have been waiting for… we are very excited to announce the launch of ARchitect Interactions for Google Workspace — now available for download in the Google Workplace Marketplace! (See our press release here.) This new add-on connects ARchitect to your Gmail inbox and Google Calendar. You can use it to quickly turn emails and calendar invitations into...
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Because most of the world operates online, it can be challenging to stand out from the crowd. For analyst relations (AR) pros, capturing the attention of target analysts can be difficult, as they are pressed for time, pulled in various directions and face “information overload.” To help your brand stay top-of-mind, we’ve implemented new enhancements to our Analyst Portal — video banners, unique subdomains and...
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Because many analyst relations (AR) programs are frequently in “reactive mode” — responding to ongoing research requirements, analyst briefing requests, internal demands from different departments and more — it can be difficult to switch gears and proactively plan for upcoming research. Let’s face it — it’s hard to find the time! At ARInsights, though, we build our products around the idea that analyst relations teams...
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