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Resources

Learn about the latest analyst and influencer relations success stories, trends, ideas and more

Recap

What a thrill! We recently wrapped up another highly successful ARchitect User Forum...

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Best Practices, User Forum

The Multiplier Effect: How an Analyst Portal Scaled Splunk’s AR Impact

Summary Problem Analyst Portal solves: Splunk needed to increase analyst recognition of their capabilities in the observability market, particularly with Tier 1 analysts who weren’t fully…

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User Forum

Cornerstone’s Secret Sales Weapon? Analyst Relations!

Cue the confetti cannons: When Cornerstone OnDemand sales reps need to push a deal across the finish line, they often turn to analyst relations (AR) for the win! Enter Jennifer Borun, senior director…

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Sarah Robin the trade desk presenting
Best Practices, User Forum

AR + Competitive Strategy: Check out The Trade Desk’s Winning Approach

If you’re an analyst relations (AR) professional, you’re probably no stranger to wearing multiple hats. For many, it feels like it’s written into the job description! Still, though, Sarah…

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Best Practices, User Forum

Cracking the AI Code for AR: Takeaways from ARchitect User Forum Panelists

At ARInsights’ ARchitect User Forum, IBM’s Beth Bamonte, Asana’s Jerry Weltsch and Sprout Social’s Chris Manfredi share how AI will shape analyst relations.

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Best Practices, User Forum

Forging TRUE Partnerships with Industry Analysts: LogicMonitor’s 3-Step Process

Hello, 2025! A new year often brings a fresh approach to strategy, different ideas to try, and renewed enthusiasm that can be channeled into driving results. As analyst relations (AR) pros set the…

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User Forum, Webinars

That’s a Wrap! Key Analyst Relations Insights from ARchitect User Forum

What a thrill! We recently wrapped up another highly successful ARchitect User Forum — held in Cambridge, MA (as well as virtually) this year, and featuring speakers from Cornerstone OnDemand, IBM,…

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