As a Las Vegas native, over the last two years, I have seen the shifts in tourism and events in the convention capital of the world. As the world continues to open up, questions about the nature of events (virtual? in-person? hybrid?) are “taking the stage” as analyst relations (AR) professionals plan out upcoming summits and conferences. In a recent “Open Session” we hosted —...
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So you’ve got a big analyst meeting coming up. Maybe it’s a briefing with a new analyst in your core coverage area. Maybe it’s a demo for an MQ. Maybe you’ve booked time with several analysts during an analyst day. Whatever it is, you want to get the most value from the conversation, so your executives need to be prepared. Enter briefing books. As many...
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![Managing ARchitect Alerts on Analysts & Other Learning Series Insights [How-To Video]](https://www.arinsights.com/wp-content/uploads/2022/01/post-ea-1.jpg)
Welcome to our Learning Series webinar recaps for 2022! We recently conducted our first Learning Series episode of the year. As you may know, during these popular and interactive webinars, we demonstrate how to get the most out of ARchitect, the leading analyst relations (AR) productivity software — highlighting important functionality and how-to’s for attendees. This year, we’re also using the Learning Series to share...
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It’s no secret that analyst relations (AR) teams are strapped for time. At ARInsights, we value increasing AR teams’ efficiency with productivity tools and workflow management to allow you to focus on what’s really important — building meaningful analyst relationships. Over the course of the year, we have continued to improve ARchitect with multiple enhancements. We describe these updates and enhancements in the most recent...
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While analyst relations (AR) programs, as a whole, seek to inform and influence analysts, each company’s program is inherently unique — with regard to target analysts, goals, metrics, team size and more. Because of this, flexibility is important when choosing a software solution to streamline processes and workflows. ARchitect delivers this flexibility. In this episode of the Learning Series, we cover how ARchitect site administrators...
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In a recent analyst relations (AR) survey that we sponsored, one of the key findings was that AR salaries have increased significantly over the past 10 years — proving the value that organizations find in AR. And with employment opportunities for industry analysts on the rise, it’s safe to assume that there will be growth in the AR field going forward, as well — as...
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Engaging with every analyst who shows interest in your organization (or whom you want to interest!) can be challenging. Many AR teams typically choose to use a system of tiering to determine which analysts to prioritize. Because analyst engagement requires a level of resource allocation, using tools like an Analyst Portal — a digital destination for your relevant analysts to view curated content — can...
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For AR practitioners, it’s important to stay on top of what key industry analysts are writing and speaking about. By knowing if and when analysts are mentioning their company and other topics of interest, AR pros can: Track and disseminate timely coverage of their company. See whether engagement strategies are working. (Are briefings and other outreach translating to increased coverage?) Discover new, relevant analysts to...
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The latest ARInsights client “open session” covered a lot of ground. These quarterly, virtual meet-ups give AR pros an opportunity to discuss industry trends, swap best practices, pick the brains of other practitioners and experts, and air what’s on their minds – all in an informal, unrecorded forum. In general, discussion topics arise organically – driven by the priorities and interests of attendees. (Sign up...
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So you’ve booked an analyst meeting. Naturally, you want to get the most out of it – maximizing what your company and the analyst(s) take away from the conversation, and then using the experience to optimize future ones. In our latest episode of the Learning Series, we help you execute on that. In the interactive discussion, our experts show how to use our ARchitect software...
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