Management Team

Andy Zimmerman
Chief Executive Officer

Andy leads strategy and vision-setting for the company and oversees all aspects of the business. A SaaS industry veteran, Andy brings more than 20 years of experience driving growth and scaling operations at market-leading companies. Prior to becoming CEO of ARInsights, he led marketing for Salesforce Interaction Studio, the leading real-time personalization platform formerly known as Evergage. He served as CMO of Evergage for six years prior to its acquisition by Salesforce in 2020, and played a critical role driving rapid growth, brand awareness and category leadership. In his career, Andy also held executive leadership roles across functions at successful software and technology companies including Brainshark, Theikos, Virtusa, edocs and Kenan Systems. Andy holds an MBA from Northwestern’s Kellogg School of Management and a BA from Brown University.

Chris Caruso
Chief Technology Officer

Chris leads ARInsights’ engineering team and technical operations. This includes directing and overseeing the product development, management and roadmap for ARInsights’ software solutions. Chris has more than two decades of technology and leadership experience, building world-class enterprise SaaS companies. Prior to ARInsights, he served in numerous leadership positions at Brainshark (now part of Bigtincan) – starting as the company’s first engineer and culminating in his tenure as CTO, where he led the engineering organization for over a decade. Earlier in his career, Chris worked at multiple internet start-ups in senior software engineering roles. He holds master’s and undergraduate degrees in computer science from the University of Colorado at Colorado Springs and Stonehill College, respectively.

Crystal Golightly
Vice President, Customer Experience & Operations

Crystal is responsible for full life-cycle client development. She works closely with clients to understand their requirements, support product implementation and provide on-going relationship management. Prior to joining ARInsights, Crystal was a Sales Operations Manager at an electronic block and algorithmic trading platform that is now part of Portware LLC. With a diverse background in operations and a deep understanding CRM solutions, Crystal takes a unique approach to identifying business challenges and crafting simple solutions for large and small client organizations. Crystal graduated from the University of San Francisco with a Bachelor of Arts in Politics focusing on Legal Studies. She also attended the City College of New York working towards a Master of Arts in the field of International Relations. She lives in Oakland, CA with her lovely corgis Ratchet and Clover.

Ed Capps
Vice President of Global Sales

As Vice President of Global Sales, Ed has overall responsibility for customer acquisition, customer retention and revenue growth. He also organizes the annual ARchitect User Forum. Prior to joining ARInsights, Ed worked for Sun Microsystems, Inc. for 10 years in various Account Executive roles, responsible for all lines of business. During his tenure at Sun, Ed experienced the significant impact that Industry Analysts have in technology buying decisions. Prior to Sun, Ed spent 13 years with MicroAge, Inc., primarily in the role of Business Development Director, growing MicroAge’s VAR channel. Ed earned his Bachelor of Science degree in Business Administration from Arizona State University. Ed volunteers his time in various activities for the elderly and the poor, and he supports his wife in dog rescue.