Learn about ARInsights and our core values, and meet our executives and partners
The ARInsights’ leadership team is committed to promoting our core values, leading by example, cultivating an inclusive and collaborative culture, delivering product excellence, and ensuring customer success.
Anthony leads company strategy, growth, and long-term vision, with a focus on helping analyst relations teams prove and expand their impact. He brings more than 25 years of experience partnering with business leaders to translate data and technology into measurable business value. That perspective was shaped over more than a decade at Acxiom / Interpublic Group and Epsilon, where Tuffile led organizations that worked directly with CMOs and marketing organizations, including analyst relations, brand, and demand generation functions, helping them adopt data-driven and, later, AI-enabled approaches to prove impact and deliver against business objectives. Tuffile joins ARInsights from Gradient AI, an AI-powered underwriting and claims platform for the insurance industry, where as Chief Revenue Officer he helped scale the business more than tenfold.
Greg leads and oversees analyst relations services provided by ARInsights, including AR program strategy and execution, AR operations and peer reviews management. He brings more than 25 years of analyst relations experience: managing AR programs for global technology companies across industries — from cybersecurity to customer experience services to enterprise data analytics and many more — and delivering high-impact results. Prior to ARInsights, Greg served as principal and co-founder of The Wind Communications Agency, a full-service analyst relations services firm and consultancy, acquired by ARInsights in 2024. He previously worked with leading technology public relations agencies in New York, Boston and Providence, serving clients in a wide range of markets, including precursors to big data analytics, desktop software, marketing tech and data security. Greg holds a bachelor’s degree in English from Manhattanville College and resides in Rhode Island.
As ARInsights' VP of Marketing and Product, Laura leads marketing, product development, and go-to-market initiatives. She brings extensive experience scaling B2B SaaS companies, most recently as Chief Marketing Officer at Crayon and previously as SVP of Marketing at WordStream by LOCALiQ and Gannett | USA TODAY NETWORK. With a proven track record of growing organizations from $1M to over $70M in revenue, Laura excels at building high-performing teams and translating customer needs into product innovations that deliver measurable value. Her passion lies in creating experiences that inspire and delight both prospects and customers. Laura's data-driven approach to marketing and product development has consistently accelerated customer acquisition through product-led growth strategies, effective demand generation, and compelling market positioning. She holds a Bachelor of Science in English from Northeastern University.
Bob brings 25+ years of engineering and product leadership across AI, cloud, and SaaS, including Zebra Technologies, Profitect, Monster, and Fabric. He led the first AI cartographer platform for software architecture, scaled global teams to deliver Fabric's Order Orchestration and same-day retail fulfillment, and guided Profitect's integration into Zebra with zero customer churn. He builds engineering teams that stay close to the customer and deliver measurable results.
As ARInsights Senior Director of Customer Success, Katie Mach brings a passion for building strong customer relationships, developing high-performing teams, and driving meaningful customer outcomes. Katie has built and scaled Customer Success organizations from the ground up, with a proven track record of developing teams, strengthening enterprise client partnerships, and driving measurable growth. In her previous leadership role, she helped guide the organization through a successful acquisition and was retained to continue leading and scaling Customer Success through the transition and beyond. During that time, she helped achieve a 170% net revenue retention rate while supporting some of the largest Fortune 500 consumer packaged goods brands. At ARInsights, Katie leverages her experience in customer success leadership and strategic partnerships to help organizations across industries navigate the evolving analyst relations landscape. She is focused on building a customer-first organization, strengthening client partnerships, and helping customers achieve lasting success. Katie holds a Bachelor’s degree in Psychology and Neuroscience from the University of Colorado Boulder.
Bob brings 25+ years of engineering and product leadership across AI, cloud, and SaaS, including Zebra Technologies, Profitect, Monster, and Fabric. He led the first AI cartographer platform for software architecture, scaled global teams to deliver Fabric's Order Orchestration and same-day retail fulfillment, and guided Profitect's integration into Zebra with zero customer churn. He builds engineering teams that stay close to the customer and deliver measurable results.
