In May, we announced a major improvement to our Power 100 analyst rankings: an expansion from one list to three, with each list reflecting a different measure of analyst influence.
- The End User Advisors list ranks the 100 analysts who are most influential in terms of helping technology buyers make informed decisions.
- The Vendor Advisors list ranks the 100 analysts who are most influential in terms of guiding technology vendors on strategy and positioning.
- The Market Amplifiers list ranks the 100 analysts who are most influential in terms of creating content that shapes industry narratives and conversations.
You can read a detailed explanation of the rationale behind the change here. The short version is that analysts have several ways of influencing technology markets, and therefore we must have several ways of measuring analyst influence.
As significant as the expansion was, it was actually just one of two major Power 100 changes. The second change? Committing to quarterly updates. Each quarter, our algorithms calculate new analyst rankings based on recent activity (e.g., interactions with ARchitect users, research publications, social media posts, etc.).
Why quarterly updates? Here’s the thing: The analyst world is as dynamic as the technology markets themselves—which means it changes constantly, and your AR strategy needs to keep up.
New firms emerge. Established firms add new coverage areas. Individual analysts find new ways to reach their audiences.
Here’s what that means for you: An analyst who was not on your radar 90 days ago might be the single most important person you should be engaging this quarter. And the flip side? That relationship you’ve been nurturing for months might not be delivering the same ROI it once did.
That’s why we’re updating our Power 100 lists quarterly—to ensure that you always have an accurate view of analyst influence, thus enabling you to optimize your AR strategy and maximize ROI.
So, that brings us to today. Our influencer database has been updated with new rankings for Q3 2025 and we have made the Q3 2025 Power 100 lists available for you to download. After analyzing the Q3 rankings and comparing them to the Q2 rankings, we’ve identified three insights for AR practitioners:
- Large volume of “fast risers” on all three Power 100 lists
- Diverse set of analyst firms represented on Market Amplifiers list
- 16 analysts appear on all three Power 100 lists
Insight #1. Large volume of “fast risers” on all three Power 100 lists
“Fast riser” is our term for an analyst whose ranking on a certain list improves by 10 spots or more from one quarter to the next.
- Our Q3 Vendor Advisors list features 48 fast risers, including Akimasa Nakao (Gartner).
- Our Q3 End User Advisors list features 46 fast risers, including Heidi Shey (Forrester).
- Our Q3 Market Amplifiers list features 39 fast risers, including Rohit Mehra (IDC).
In the Cloud Computing, AI, and Data & Analytics industries, the number of fast risers across the three Power 100 lists more than doubled—an indicator of intensifying competition amongst analysts for attention and influence.
Why AR pros should care: We know how challenging it can be to keep track of shifting analyst influence, but these numbers tell an important story. With so many fast risers, analyst influence is more fluid than ever—at any given moment, some analysts are gaining influence while others are losing it. The key is staying vigilant about changes in your top analysts’ rankings—and making time to engage the new voices of fast risers in your industry. Think of it as insurance against operating in an echo chamber.
Insight #2. Diverse set of analyst firms represented on Market Amplifiers list
Analysts from the “Big 3” of Gartner, IDC, and Forrester represent 93% of the Q3 End User Advisors Power 100 and 91% of the Q3 Vendor Advisors Power 100.
But the Q3 Market Amplifiers Power 100? “Big 3” analysts represent just 59% of the list.
In other words, of the 100 analysts who are most effective at shaping industry narratives and conversations, nearly half of them work for smaller, more specialized firms.
Why AR pros should care: If you’re working to generate awareness of your company’s brand and vision, this data should get your attention. It’s time to explore relationships with boutique firms in your space—and honestly, it’s a smart move even if awareness is not a current priority. The next time you are in the contract renewal process with a “Big 3” firm, ask yourself: Could some of that budget work harder for you at a boutique firm?
Insight #3. 16 analysts appear on all three Power 100 lists
They are as follows (in alphabetical order):
- Ghassan Abdo (IDC)
- Ed Anderson (Gartner)
- Pablo Fernandez Arriandiaga (Gartner)
- Arun Chandrasekaran (Gartner)
- Andras Cser (Forrester)
- Jonathan Davenport (Gartner)
- Chirag Dekate (Gartner)
- Frank Dickson (IDC)
- Ronak Doshi (Everest Group)
- Eric Francis Goodness (Gartner)
- Ritu Jyoti (IDC)
- Jason Leigh (IDC)
- Andrew Lerner (Gartner)
- Dave McCarthy (IDC)
- Courtney Munroe (IDC)
- Julia Palmer (Gartner)
Why AR pros should care: If you have a relationship with any of these analysts, make sure you are using it to its fullest potential; these folks are qualified to help you achieve a wide range of outcomes. Alternatively, if any of these analysts cover your industry but you do not have a relationship with them, then you should seriously consider it; their ability to advise buyers, advise vendors, and amplify messages implies potential for very high ROI.
Take the next step
Ready to dive into the data? ARchitect users can now access Q3 rankings for each of the 12,000+ analysts in our influencer database. Not yet an ARchitect user? No problem—you can still download the updated Power 100 lists here to get started. And of course, stay tuned as we will have another list update in Q4 to discuss in early October.
