Power 100 Lists - Q2 2025
Transform your analyst relations strategy with our *NEW* and expanded Power 100 lists – now guiding you to the right analysts for your specific goals, whether you’re securing leadership positions in key reports, elevating market visibility, or strengthening sales with third-party validation.
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Frequently Asked Questions
Understanding the Enhanced Power 100 Lists
What's changing with the Power 100 lists?
We’re transforming our Power 100 from a single list into three distinct, purpose-driven lists that better reflect how analysts actually influence the market:
- Vendor Advisors – Analysts who guide technology vendors on strategy and positioning
- End User Advisors – Analysts who help buyers make informed purchase decisions
- Market Amplifiers – Analysts who create content and amplify industry conversations
This change comes directly from your feedback! Many of you told us you needed more targeted lists to align with your specific AR goals, and we listened.
How will these changes help my AR program?
There is benefit no matter your program size or role:
- For strategic AR leaders: Better maintain your leadership position by ensuring you’re engaging with the right analysts across all three influence areas.
- For growing AR programs: Quickly identify which analysts to prioritize with your limited time and resources based on your specific objectives.
- For marketing executives: Easily identify which analysts provide the third-party validation most valuable for your sales and marketing efforts.
Why are you updating on a quarterly basis now?
Our new quarterly update cadence provides several advantages:
- Normalizes for seasonal spikes in analyst activity, giving you a more accurate picture of sustained influence
- Provides regular, predictable updates you can plan your AR strategy around
- Helps you identify genuine trends versus temporary anomalies
- Gives you confidence that you’re working with current data in your analyst prioritization
The Three Lists Explained
How are the three lists different from each other?
Each list represents a distinct type of analyst influence:
- Vendor Advisors (“Learn”) – These analysts primarily advise technology vendors. They’re the ones you turn to for market insights, competitive intelligence, and strategic guidance. They understand the vendor landscape deeply.
- End User Advisors (“Educate”) – These analysts primarily influence buyer decisions. They publish research reports, provide recommendations to buyers, and help shape purchase decisions. Your goal is typically to educate these analysts about your solutions so they can accurately represent you to potential customers.
- Market Amplifiers (“Amplify”) – These analysts create significant public content through social media, events, articles, and other channels. They help shape broader market conversations and perception.
What factors determine which list an analyst appears on?
We use different weighting factors for each list:
- Vendor Advisors: Emphasizes inquiries, briefings, research output, analyst quotes, and blog content that demonstrates their vendor advisory work.
- End User Advisors: Focuses heavily on published research that guides buying decisions, with less emphasis on social media activity or blog content.
- Market Amplifiers: Gives equal weight to all interactions, with special attention to social media engagement, public content creation, and overall visibility.
Can analysts appear on multiple lists?
Yes! Many influential analysts will appear on multiple lists, though they typically score higher on one list than others based on their primary focus areas. Each list uses different algorithms to highlight different types of influence.
Using the Enhanced Power 100 Lists
How can I use these lists in my day-to-day AR work?
Here are some practical ways to leverage the enhanced Power 100:
- When entering new markets: Use the Vendor Advisor list to quickly identify analysts who can provide strategic market insights.
- When preparing for an important product launch: Focus on the End User Advisor list to prioritize briefings with analysts who influence buyer decisions.
- When building thought leadership: Engage with analysts on the Market Amplifiers list to maximize the reach of your messaging.
- When justifying AR investments: Use all three lists to show which firms have the greatest concentration of influential analysts across different impact areas.
How can I leverage these lists in ARchitect?
In ARchitect’s Influencer finder, you’ll now see new columns for each list. You can:
- Sort by any list to see rankings
- Apply filters to focus on analysts in specific coverage areas
- Create custom lists based on these rankings for different initiatives
- Track changes over time with our quarterly updates
How do these lists help with common AR challenges?
- Limited resources: Focus your time on the analysts who matter most for your specific objectives
- Proving AR value: More precisely align analyst engagements with business goals and show their impact
- Avoiding blindspots: Identify influential analysts you might be overlooking, especially those with significant buyer influence
- Justifying spending: Make data-driven decisions about which analyst firms deserve your budget
Methodology & Updates
What data sources are used to create these rankings?
Our expanded rankings are built on comprehensive data from multiple sources:
- Direct interactions with analysts captured through ARchitect
- Published research from multiple data providers
- Blog content across various platforms
- Media mentions and quotes (via Lexis-Nexis)
- Social media activity on X (Twitter) and LinkedIn
How often will the lists be updated?
The lists will be refreshed quarterly, giving you regular updates while normalizing for seasonal variations in analyst activity. This provides a more reliable view of sustained influence rather than temporary spikes.
How can I provide feedback on the rankings?
We welcome your input! You can leverage our Contact Us page to share observations or questions about specific rankings. This feedback helps us continuously refine our methodology.