ARchitect User Forum 2019 Highlights
Another great ARchitect User Forum is in the books. We opened this year’s event with some very exciting ARInsights’ announcements:
- Firm Research Calendars are now available in ARchitect
- ServicePlus offering to help with time-consuming tasks in ARchitect
- Brand new HTML template-based Analyst Emailer
- Analyst Portal can now host your videos targeted for authenticated analysts
- New dashboard with analyst heat map coming soon
- Web API for tighter integration with your other enterprise systems coming soon
Check out how our amazing customers are leveraging ARchitect to create powerful AR metrics, and how the four Peer Review sites are transforming the AR landscape!
Customer Experience: 2020 Initiatives
Build Your AR Plans with Planned Research & Events
Crystal Golightly presented on new initiatives as part of the Customer Experience team, including our Learning Series starting in January 2020 and our newest service offering, ServicePlus. Crystal also explored how ARchitect is allowing users to plan against analyst firm research calendars for new projects. The ARInsights’ development team has been working tirelessly to transform ARchitect into a system of planning, allowing AR professionals to follow research calendars, plan projects against them, and report on their findings.
Company Update & ARchitect Roadmap 2020
Shashank delivered two presentations. The first was focused on how ARInsights has strengthened the core business, evaluated customer feedback in our recent survey, and announced our exciting new ARchitect dashboard that will be launched in Q1 of 2020.
Shashank’s second presentation explored the big themes and technical initiatives to support ARInsights’ goals for 2020.
Shashank is the CEO at ARInsights. He can be found on LinkedIn at in/shashankkulkarni.
ARchitect Feature Enhancements 2019
In Andy’s presentation, he reviewed and explained new enhancements that were made to ARchitect in 2019.
Andy is Senior Developer at ARInsights. He can be found on LinkedIn at in/andymclandrich.
ARchitecting Our Future: Building Blocks to Metrics & Reporting
Faced with slim resources and big objectives, the Verizon team was tasked with delivering insight and value back to the business. Since they are distributed globally and seeing a convergence in areas of coverage, it is important they maintain line of sight into ongoing activities by their teammates. Using ARchitect daily and reinforcing the notion that quality input produces quality output, the team is able to showcase success at a moment’s notice.
Cathy Mullaney is the Director Strategic Marketing including activities for all Verizon Business Group: Analyst Relations, Competitive Intelligence, Strategic Program Office and Near-term marketing strategy. Cathy received her MBA at Loyola Business School in 2001. She is also a Certified Industry Analyst Relations Professional and has been recognized by TMT News as the “best female Analyst Relations Professional in North America and in Telecommunications”. She tweets at @cmullaney and can be found on LinkedIn at in/cathy-mullaney-9862552/.
Measuring Analyst Share of Voice
It’s expected that PR takes the lead when it comes to measuring Share of Voice (SOV). But what if there was a way to also measure Analyst SOV in a way that’s consistent with how PR measures SOV? In recent months, Dell Technologies has collaborated with ARInsights to do just that; measure Analyst SOV in a way that’s consistent with how business leaders expect to see results. Dave presented insights from his experience measuring Analyst SOV and the actions that have resulted from some of the initial findings. Fluctuations in Analyst SOV from month to month and quarter to quarter can shed a light on what’s working and where the opportunities lie to do more.
Dave Matson is an Analyst Relations Manager at Dell Technologies, covering Services & Digital among other areas of the business. He has extensive experience in technology services marketing and communications and previously worked in a product management and marketing capacity at Forrester Research in Cambridge, MA. He tweets at @dcmatson and can be found on LinkedIn at in/davematson1/.
Measure What Matters
If you’re a 108-year old company, you need to constantly change, so transformation is ever-present across the IBM Corporation. IBM’s worldwide Analyst Relations team reflects this dynamism, and IBM has relied heavily on ARchitect to support and enable its evolution.
In his session, Leo Kluger explained how IBM-AR has used innovative data management, metrics and analytics to directly attribute quarterly marketing and sales pipeline and wins to individual AR initiatives. Leo reviewed how ARchitect is used as a system of record to fuel first-of-a-kind Natural Language Processing (NLP) analytics that gauge IBM’s share of voice, sentiment and Analyst influence. Leo also discussed IBM-AR’s ongoing ARchitect journey, introducing new, data-driven processes, transforming the platform from a passive, relationship-management tool into an essential daily dashboard and system of engagement that enables AR Pros to work smarter and more efficiently.
Leo Kluger is currently Principal Data Scientist for IBM’s worldwide Analyst Relations team. Previously, he was the data science practice leader with IBM’s Chief Analytics Office. He was also founding manager of the worldwide database analytics team in IBM’s Market Intelligence unit. Leo received his Bachelor’s degree from the University of Pennsylvania, and a dual MBA in both Information Systems and Marketing, from New York University’s Stern school of business.
Futureproof: 7 Key Pillars for Digital Transformation Success
Learn the digital transformation secrets of the world’s most enduring companies: Find out what they do to build stability in times of constant change, and most importantly, how they make their business “Futureproof.”
More than ever before, well-established companies are succumbing to wave after wave of disruption from new entrants, new technologies, and new customer expectations. Companies like Kodak, Blockbuster Video and Xerox weren’t able to cope with the pace and scope of disruption, and now they’re all but gone. No business leader wants to be next. The pressure is on to adapt.
As organizations begin to cope with the realization that digital transformation is the key to their survival in the age of technology-driven business, it is easy to fall into the trap of thinking that digital transformation is merely a technology investment play. It isn’t. There is a larger operational vision at play here, and the world’s most adaptable companies have already figured out what it is. Broken down into its core components, it consists of 7 operational pillars that help organizations accelerate digital transformation, manage change, and turn disruption into a tireless engine of opportunity.
Daniel Newman is the Principal Analyst of Futurum Research and the CEO of Broadsuite Media Group. Living his life at the intersection of people and technology, Daniel works with the world’s largest technology brands exploring Digital Transformation and how it is influencing the enterprise. From Big Data to IoT to Cloud Computing, Newman makes the connections between business, people and tech that are required for companies to benefit most from their technology projects, which leads to his ideas regularly being cited by CNBC, Barrons, Business Insider, Squawk Box, Yahoo Finance and hundreds of other sites across the world. A 7x Best-Selling Author including his two most recent “Human/Machine,” and “Futureproof.” Daniel is also a Forbes, VentureBeat and MarketWatch contributor. MBA and Graduate Adjunct Professor, Daniel Newman is a Chicago Native and his speaking takes him around the world each year as he shares his vision of the role technology will play in our future. He tweets at @danielnewmanUV and can be found on LinkedIn at in/daniellouisnewman.
Enterprise IT Review Sites: Presentations and Q&A
B2B technology buyers are now turning to their peers more than ever as a source for their buying decisions. AR professionals should be aware of this growing resource and determine how enterprise IT review sites fit in their AR programs. At ARchitect User Forum 2019, we had the pleasure of having TrustRadius, G2, IT Central Station, and Gartner present on their leading enterprise IT review sites, as well as Carter Lusher facilitating a Q&A.
In leading Marketing for TrustRadius, Russ Somers balances a data-driven approach and an interest in growth hacks with narrative instincts honed by years as a songwriter and performer. He has led marketing teams for high-growth startups including TrendKite (acquired by Cision), Invodo (acquired by Industrial Color Studios), and sonarDesign, and he started his marketing career with Fortune 500 companies including Dell and Sabre Holdings. Russ spends his spare time with his family, as well as collecting and restoring vintage guitars.
Michael Fauscette is Chief Research Officer at G2 which is Building out a platform and community where people can connect, share experiences about business software, and learn what software might work for them. Taking the rich content in the community and refining it for more efficient and effective use in the software selection process. Finding new ways for other constituents including software providers, services firms, analysts and business strategists, bloggers and media to utilize that content to enrich their own business activities. Michael tweets at @mfauscette with 14k followers and can be found on LinkedIn at in/mfauscette
Russell Rothstein is Founder and CEO of IT Central Station which is disrupting the $3 trillion market for enterprise technology through the power of crowdsourcing, product reviews and voice of the customer. Before founding IT Central Station, Russell was leading product marketing at companies like Nolio (acquired by CA Technologies), Op Tier and OPNET (acquired by Riverbed) and was co-founder and CEO of Zettapoint (acquired by EMC). Russell is active on Twitter (10K+ followers): twitter.com/RussRothsteinIT and can be found on LinkedIn at in/Russell
Richard Cho is responsible for Gartner Peer Insights, Gartner’s internal lean startup focused on enterprise software reviews and ratings, as well as Gartner’s overall digital client experience. Richard is a digital product leader, investment strategist, and strategy consultant with over 15 years of product, investing, and consulting experience at Gartner, Bridgewater, and McKinsey. He can be found on LinkedIn at in/richardncho.