Analyst relations (AR) and influencer relations practitioners often describe their jobs as exciting, varied, challenging and rewarding. The “rewards” typically come in the form of personal/career fulfillment, metrics and milestones achieved, kudos from executives, and satisfaction in seeing how AR can support business growth and goals. It’s not often, though, that the rewards are public acknowledgement. But hard work and “wins” should be celebrated –...
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As 2022 winds down, we recently held our last Learning Series webinar of the year. The focus was on you — our customers — and your ARchitect questions and needs. In addition to the Q&A, we also shared key ARchitect highlights, milestones and new features from the past year. In 2022, we released many important enhancements to meet and anticipate your evolving analyst and influencer...
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Major Product Enhancements and Calendar View Improve Meeting Scheduling and Organization — Simplifying Coordination Between Executives and Industry Analysts July 28, 2022 — NEEDHAM, Mass. — (BUSINESS WIRE) — ARInsights, provider of the market-leading SaaS platform for managing analyst relations programs, today announced significant enhancements to its Event Manager solution. These include a new Scheduling Assistant tool that enables analyst relations (AR) teams to easily...
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Looking for illuminating AR advice and information? You’re in luck. Our next “Profile in AR” is a great one! We were thrilled to connect recently with Monique Blake, VP of analyst relations at consulting firm Synaxis. An experienced AR professional, Monique previously managed analyst relations at Oracle, Neustar, Appian and MarkLogic. In her interview below, Monique compares AR at a consulting firm with AR in-house,...
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One measure of the strategic importance of AR (and the specialized skill set it requires) is AR compensation. Given the weighty role analysts play in impacting purchase decisions, companies want talented, experienced professionals at the helm of their AR programs. Over the last decade, as AR has become more integral to corporate marketing, communications and strategy, AR salaries have increased significantly too – reflecting the...
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The most recent webinar of the Learning Series covered how to create a targeted analyst backgrounder. With so much useful information, see the step-by-step instructions on how to get from creating and managing analyst groups to preparing briefing books.
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