Analyst relations (AR) and influencer relations practitioners often describe their jobs as exciting, varied, challenging and rewarding. The “rewards” typically come in the form of personal/career fulfillment, metrics and milestones achieved, kudos from executives, and satisfaction in seeing how AR can support business growth and goals. It’s not often, though, that the rewards are public acknowledgement. But hard work and “wins” should be celebrated –...
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Building out the analyst relations operations side of your program can drive great productivity gains. In our recent Open Session — a forum for AR professionals to meet virtually and share AR thoughts, challenges and solutions — participants discussed AR program management areas including AR councils and team organization. Another topic on AR pros’ minds: how to handle it when one of your core analysts...
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The most recent webinar of the Learning Series covered how to create a targeted analyst backgrounder. With so much useful information, see the step-by-step instructions on how to get from creating and managing analyst groups to preparing briefing books.
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