ARchitect User Forum 2018 Presenter: Mamta Shah

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Internal Promotion of AR

Core objectives of an analyst relations program are externally focused on sales enablement and competitive assessments. However, the most common challenge faced by analyst relations is showcasing delivered AR program value internally. AR’s credibility and investment hang on punchy progress reports. Mamta will present insights from her experience in internal promotion of AR through various channels, in addition to progress reporting and how ARchitect has helped TCS in this journey.

Presenter:  Mamta Shah is a key member of TCS Corporate Analyst Relations team based in New York. She has over 14 years of experience in technology and software services marketing with a strong focus on sales enablement, influencer relations, field marketing, and marketing return on investment research. She has worked in two different continents with Satyam and TCS in India before moving to the US. She tweets at @mamta_shah and can be found on LinkedIn at in/shahmata.