ARchitect User Forum 2018 Presenter: Vinay Bhagat, TrustRadius

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B2B technology buyers turn to their peers – your customers – as a primary source of input in their buying decisions. Surveys have shown that customer reviews influence purchasing decisions more than Industry Analyst Reports.  In this session, you will learn as an AR professional what should you know about the growing trend of peer review sites and how to respond. TrustRadius CEO Vinay Bhagat will present original research into B2B technology buyer influences, and share how leading technology companies like Oracle, IBM, SAP and Cisco are adapting.

Presenter: Vinay Bhagat is Founder and CEO of his second venture, TrustRadius, a customer voice platform which helps professionals research B2B technology products and services, and helps vendors accelerate demand and sales, and deliver stronger products.  Vinay’s first venture, Convio, became the leading provider of SaaS solutions to the nonprofit sector. Convico raised billions of dollars online for charities, scaled to over $80m revenue, 450 employees, went public on Nasdaq in 2010 and were acquired for $325m in May 2012. He tweets at @vinaybhagat and can be found on LinkedIn at in/vinaybhagat