ARchitect User Forum 2018 – Keynote: Carter Lusher

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AR professionals who attend ARInsights’ User Forum run a well-oiled influencing machine. But is that a trap? Are we, as professionals, too comfortable with the status quo? Are we worried enough about subtle changes in the analyst landscape and how AR’s business value is perceived inside the company? Is it time for AR professionals to rethink how they approach AR?

Key Issues for this Session:
• Rethinking AR’s Charter – Should “show me the money” still be AR’s raison d’être?
• Rethinking AR’s Gaps – Is AR spread too thin resulting in missed high-value influence activities?
• Introducing the “AR Opportunities Gap Analysis” framework
• Rethinking the Future – Is AR falling into the “if it ain’t broke, don’t fix it” fallacy?
• Deep dive into the “AR Matrix for the Future” framework: continuation, evolution, revolution, disruption, generation
• Rethinking AR’s role -Should AR be aggressive in contributing to the company’s messaging and even strategy?

 

 

Presenter: Carter Lusher is a grizzled veteran of the analyst game: IT manager end-user client, Research Fellow at Gartner and Ovum, co-founder of analyst-of-the-analysts firm SageCircle, and AR professional. He tweets at @CarterLusher and can be found on LinkedIn at in/CarterLusherPresenter: Carter Lusher is a grizzled veteran of the analyst game: IT manager end-user client, Research Fellow at Gartner and Ovum, co-founder of analyst-of-the-analysts firm SageCircle, and AR professional. He tweets at @CarterLusher and can be found on LinkedIn at in/CarterLusher