We’re back with Part II of “Profiles in AR” with Gerry Van Zandt of Alteryx. If you missed Part I, check it out here – it’s a fascinating take on analyst relations (AR) in small team and one-person environments, compared to AR with large teams. Based on his nearly three decades of AR experience, Gerry shares more great insights on the nature of the field...
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Analyst relations readers, you’re in for a treat! Our latest “Profile in AR” features Gerry Van Zandt, senior director of analyst relations at analytics automation company Alteryx. Gerry has been a staple in the AR field for nearly three decades — previously managing global analyst relations for Oracle, HP, Intel and more, and serving on the Institute of Influencer & Analyst Relations (IIAR>) board of...
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We’re excited to launch “Profiles in AR,” a new series on the ARInsights blog. These Q&A-style interviews will bring you fresh insights, real-world anecdotes and actionable advice from people who are immersed in the fabric of analyst relations (AR). From accomplished, interesting and expert practitioners, to highly regarded analysts themselves, they’ll say it best, and tell it like it is! We’ve got a great line-up...
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Happy St. Patrick’s Day! May you have a lucky day today! To help bring on the luck, we asked a few AR pros to share some tips and tricks of the trade. And unlike those stingy leprechauns who tend to hoard their pots of gold, this AR community is very happy to share the wealth! May these pointers, recommendations, apps and more enhance your productivity,...
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It’s Valentine’s Day, and we’re sharing our love… for analyst relations (AR)! We asked AR pros to describe aspects of the profession that excite them, motivate them and make them eager to start their days. There’s a lot to enjoy about this fast-paced role, and it’s no wonder “analyst relations specialists” are among the top 10 jobs on the rise (per LinkedIn). Read on to see why...
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With each new year comes promise and opportunities for improvement. So as we close the books on 2021, we hope 2022 will be happy, healthy and prosperous – for you, your families and loved ones, and your businesses. As it pertains to analyst relations (AR) in particular, the new year can be a springboard to improve efforts – assessing what worked well (and doubling down),...
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When small analyst relations (AR) teams have big goals to execute on — not to mention a staggering number of analysts to keep updated and an endless list of to-dos — it can help to have an extra set of hands. By offloading some activities (especially tactical, day-to-day and reporting-related tasks), AR teams can better “come up for air” and make more time to direct...
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Many analyst relations (AR) teams seek to communicate with numerous relevant industry analysts and influencers, who have different needs, cover different (though relevant) topics, and speak with different executives from across the business. Tracking and managing these relationships is key to building even more productive ones — directly impacting both AR and business goals. At popular video communications platform company Zoom — a leader in...
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Analyst relations (AR) teams juggle many important activities in their day-to-day work. Among their priorities, they often face the need to organize, execute on and manage strategic projects and campaigns — whether that’s planning for an analyst summit, participating in a major market evaluation (such as a Magic Quadrant or Wave), coordinating pre-briefings for a key product launch, or more. Each project, of course, has...
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As a strategic and often highly visible function, analyst relations (AR) drives value in many ways at organizations — increasing exposure for the company, influencing sales, delivering competitive intelligence and market insights, and more. To understand the impact that analyst relations has — and how well AR is moving the needle — companies often seek to measure AR results, looking at metrics including report inclusions...
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