Q&A


New Year’s Resolutions from AR Pros

New Year’s Resolutions from AR Pros

With each new year comes promise and opportunities for improvement. So as we close the books on 2021, we hope 2022 will be happy, healthy and prosperous – for you, your families and loved ones, and your businesses. As it pertains to analyst relations (AR) in particular, the new year can be a springboard to improve efforts – assessing what worked well (and doubling down),...

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How Teradata Increases AR Effectiveness by Augmenting its Team (User Forum Preview)

How Teradata Increases AR Effectiveness by Augmenting its Team (User Forum Preview)

When small analyst relations (AR) teams have big goals to execute on — not to mention a staggering number of analysts to keep updated and an endless list of to-dos — it can help to have an extra set of hands. By offloading some activities (especially tactical, day-to-day and reporting-related tasks), AR teams can better “come up for air” and make more time to direct...

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Q&A: How Zoom Manages Analyst Relationships with AR Software (User Forum Preview)

Q&A: How Zoom Manages Analyst Relationships with AR Software (User Forum Preview)

Many analyst relations (AR) teams seek to communicate with numerous relevant industry analysts and influencers, who have different needs, cover different (though relevant) topics, and speak with different executives from across the business. Tracking and managing these relationships is key to building even more productive ones — directly impacting both AR and business goals. At popular video communications platform company Zoom — a leader in...

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How Siemens Digital Industries Ties AR Activities to Results with AR Software (User Forum Preview)

How Siemens Digital Industries Ties AR Activities to Results with AR Software (User Forum Preview)

Analyst relations (AR) teams juggle many important activities in their day-to-day work. Among their priorities, they often face the need to organize, execute on and manage strategic projects and campaigns — whether that’s planning for an analyst summit, participating in a major market evaluation (such as a Magic Quadrant or Wave), coordinating pre-briefings for a key product launch, or more. Each project, of course, has...

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Q&A: How SugarCRM Uses AR Technology to Easily Report on Results (User Forum Preview)

Q&A: How SugarCRM Uses AR Technology to Easily Report on Results (User Forum Preview)

As a strategic and often highly visible function, analyst relations (AR) drives value in many ways at organizations — increasing exposure for the company, influencing sales, delivering competitive intelligence and market insights, and more. To understand the impact that analyst relations has — and how well AR is moving the needle — companies often seek to measure AR results, looking at metrics including report inclusions...

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How SAP Uses an Analyst Portal to Reach More Analysts (User Forum Preview)

How SAP Uses an Analyst Portal to Reach More Analysts (User Forum Preview)

Many analyst relations (AR) teams face the need to reach dozens and even hundreds of industry analysts, who are relevant to their company and its product lines, and who influence prospects in the market. But with limited staff and limited time, it’s impossible, of course, to connect with everyone. Prioritizing analysts and tiering your contact list can help determine how to allocate your – and...

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Q&A With ARInsights’ New CTO

Q&A With ARInsights’ New CTO

Sept. 21, 2021 – We’re thrilled to announce the appointment of Chris Caruso as ARInsights’ chief technology officer. Chris brings extensive leadership, SaaS and engineering experience to our growing team. His vision and commitment to product excellence will continue to propel ARInsights forward and enhance the ARchitect user experience. Chris is taking the reins from our former CTO Lucas Bond, whose contributions have helped create...

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Q&A with ARInsights’ Crystal Golightly on New IIAR> Board Member Role

Q&A with ARInsights’ Crystal Golightly on New IIAR> Board Member Role

April 8, 2021 — We’re thrilled to share that Crystal Golightly, our VP of customer experience and operations, has been elected to the board of the Institute of Industry Analyst Relations (IIAR>). The IIAR> is a non-profit membership organization for AR professionals that seeks to enhance the awareness, image and practice of analyst relations, globally. Working closely with our clients over the past decade, Crystal has...

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