Many analyst relations (AR) pros and their companies hear frequent, positive “buzz” about The Futurum Group (and its research arm, Futurum Research) — as it’s expanded its services through recent acquisitions and continues to disrupt traditional research firm models. Frequently sought after for their insights, Futurum analysts are prominent fixtures in the ARchitect Power 100, a ranking of the most influential industry analysts worldwide across...
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Get ready for more analyst relations (AR) knowledge — to help you stay on top of trends, anticipate what’s next, and drive more and new value from AR. We’re back with Part II of our “Profiles in AR” interview with Duncan Chapple, associate director and head of analyst relations for CCgroup. If you missed Part I, you can check it out here — covering Duncan’s background...
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Talking with Duncan Chapple, you’ll see he has a seemingly endless storehouse of analyst relations (AR) knowledge — which he imparts in a highly engaging, fun and useful way. The illuminating, off-the-cuff analogies and keen insight into “what’s next” come from knowledge he’s built up over more than two decades in the field: first as an analyst, then as an AR consultant and practitioner. We’ve...
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When it comes to analyst relations (AR), Ludovic Leforestier has seen and done it all! A founder of the Institute of Influencer & Analyst Relations (IIAR>), Ludo has 20+ years of hands-on experience leading AR, including at IBM and Oracle, and is a recognized thought-leader in the field — frequently writing about topical AR issues, challenges, best practices and more. In addition to currently serving...
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Roses are red, violets are blue, analyst relations, we truly love you! On Valentine’s Day, for the second year in a row, we’ve asked analyst relations (AR) pros to share what they love about their jobs. There are many things to be passionate about! Of course, just like with most relationships, analyst and influencer relations takes work — but the efforts make it that much...
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Happy Halloween, AR readers! Get ready to be spooked! In honor of the scariest day of the year, we’ve compiled scary AR stories from analyst relations pros. Steeped in experience, these AR leaders show that unplanned and unexpected events can happen to anyone (dun, dun, duun!)… so best to mix a great deal of preparation with a good sense of humor and the ability to...
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From briefings to outreach to reporting to strategy formulation and much (much!) more, there are a lot of analyst relations (AR) priorities to cram in the day. And when you have a small team, working across product lines, it’s easy to feel stretched and want to fit in more than time allows. Extra hands — especially when they belong to experts who don’t need ramp-up...
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During his time at Gartner — spanning a career as a research analyst and executive advisor for more than 10 years — Julian Tirsu interacted with analyst relations (AR) professionals on a near-daily basis. Now he’s an AR pro himself! Julian’s background comes in handy as he leads analyst relations at Egnyte, functioning as a one-person AR team. In Part II of our “Profile in...
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What happens when a longtime analyst becomes an analyst relations (AR) professional? You get someone who knows the ins and outs of working with the analyst community — bringing valuable, firsthand experience and driving to-the-point (often superlative-free) knowledge exchanges that benefit both vendors and analysts. Just ask Julian Tirsu. A Gartner analyst for over 10 years — focused on enterprise information archiving software, file analysis...
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When you’re looking for actionable analyst relations (AR) advice, it’s helpful to find someone who has been in your shoes; is experienced in driving AR results; and is abreast of current opportunities, challenges and trends. So our next “Profile in AR” is with Patricia Wind, who fits the bill completely! Patricia (Patty) is principal and co-founder of AR firm The Wind Communications Agency, where she...
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