Q&A


Q&A: How SugarCRM Uses AR Technology to Easily Report on Results (User Forum Preview)

Q&A: How SugarCRM Uses AR Technology to Easily Report on Results (User Forum Preview)

As a strategic and often highly visible function, analyst relations (AR) drives value in many ways at organizations — increasing exposure for the company, influencing sales, delivering competitive intelligence and market insights, and more. To understand the impact that analyst relations has — and how well AR is moving the needle — companies often seek to measure AR results, looking at metrics including report inclusions...

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How SAP Uses an Analyst Portal to Reach More Analysts (User Forum Preview)

How SAP Uses an Analyst Portal to Reach More Analysts (User Forum Preview)

Many analyst relations (AR) teams face the need to reach dozens and even hundreds of industry analysts, who are relevant to their company and its product lines, and who influence prospects in the market. But with limited staff and limited time, it’s impossible, of course, to connect with everyone. Prioritizing analysts and tiering your contact list can help determine how to allocate your – and...

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Q&A With ARInsights’ New CTO

Q&A With ARInsights’ New CTO

Sept. 21, 2021 – We’re thrilled to announce the appointment of Chris Caruso as ARInsights’ chief technology officer. Chris brings extensive leadership, SaaS and engineering experience to our growing team. His vision and commitment to product excellence will continue to propel ARInsights forward and enhance the ARchitect user experience. Chris is taking the reins from our former CTO Lucas Bond, whose contributions have helped create...

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Introducing ARInsights’ Director of Product Experience

Introducing ARInsights’ Director of Product Experience

July 30, 2021 — We’re excited to announce the addition of Noah Tsutsui to the ARInsights team as Director of Product Experience. Noah will focus on design and user experience (UX) for the ARchitect platform, helping clients get maximum value from our products, use them efficiently and effectively, and enjoy engaging with them!  We’re thrilled to have Noah on board, and look forward to benefiting...

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Q&A with ARInsights’ Crystal Golightly on New IIAR> Board Member Role

Q&A with ARInsights’ Crystal Golightly on New IIAR> Board Member Role

April 8, 2021 — We’re thrilled to share that Crystal Golightly, our VP of customer experience and operations, has been elected to the board of the Institute of Industry Analyst Relations (IIAR>). The IIAR> is a non-profit membership organization for AR professionals that seeks to enhance the awareness, image and practice of analyst relations, globally. Working closely with our clients over the past decade, Crystal has...

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