Q&A


Boo! Scary AR Stories That Will Make You Quake in Your Boots

Boo! Scary AR Stories That Will Make You Quake in Your Boots

Happy Halloween, AR readers! Get ready to be spooked! In honor of the scariest day of the year, we’ve compiled scary AR stories from analyst relations pros. Steeped in experience, these AR leaders show that unplanned and unexpected events can happen to anyone (dun, dun, duun!)… so best to mix a great deal of preparation with a good sense of humor and the ability to...

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How Compucom Gains AR Flexibility with Extra, Expert Hands

How Compucom Gains AR Flexibility with Extra, Expert Hands

From briefings to outreach to reporting to strategy formulation and much (much!) more, there are a lot of analyst relations (AR) priorities to cram in the day. And when you have a small team, working across product lines, it’s easy to feel stretched and want to fit in more than time allows.  Extra hands — especially when they belong to experts who don’t need ramp-up...

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Profiles in AR: Gartner-Analyst-Turned-AR-Pro Julian Tirsu (of Egnyte) — Part II

Profiles in AR: Gartner-Analyst-Turned-AR-Pro Julian Tirsu (of Egnyte) — Part II

During his time at Gartner — spanning a career as a research analyst and executive advisor for more than 10 years — Julian Tirsu interacted with analyst relations (AR) professionals on a near-daily basis. Now he’s an AR pro himself!  Julian’s background comes in handy as he leads analyst relations at Egnyte, functioning as a one-person AR team. In Part II of our “Profile in...

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Profiles in AR: Gartner-Analyst-Turned-AR-Pro Julian Tirsu (of Egnyte) — Part I

Profiles in AR: Gartner-Analyst-Turned-AR-Pro Julian Tirsu (of Egnyte) — Part I

What happens when a longtime analyst becomes an analyst relations (AR) professional? You get someone who knows the ins and outs of working with the analyst community — bringing valuable, firsthand experience and driving to-the-point (often superlative-free) knowledge exchanges that benefit both vendors and analysts. Just ask Julian Tirsu. A Gartner analyst for over 10 years — focused on enterprise information archiving software, file analysis...

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Profiles in AR: The Wind Communications Agency’s Patricia Wind

Profiles in AR: The Wind Communications Agency’s Patricia Wind

When you’re looking for actionable analyst relations (AR) advice, it’s helpful to find someone who has been in your shoes; is experienced in driving AR results; and is abreast of current opportunities, challenges and trends. So our next “Profile in AR” is with Patricia Wind, who fits the bill completely!  Patricia (Patty) is principal and co-founder of AR firm The Wind Communications Agency, where she...

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Meet Ben Weaver: Math Teacher, Turned ARInsights Sales Rep

Meet Ben Weaver: Math Teacher, Turned ARInsights Sales Rep

At ARInsights, we want to continue to introduce you to new faces who are helping drive success – both for our company and, most importantly, yours! To that end, we recently chatted with Ben Weaver, a new sales development representative here and a former middle and high school math teacher. Read on to find out why sales and teaching are actually quite similar, what brought...

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How IBM Services More Analysts with an Analyst Portal (User Forum Preview)

How IBM Services More Analysts with an Analyst Portal (User Forum Preview)

So many analysts; so little time! It’s a challenge that many analyst relations (AR) professionals contend with — especially when their companies have products and services across multiple different markets and verticals. In fact, it’s not uncommon for hundreds of industry analysts to be relevant to a given organization. But how do you service, engage with and tap into such a large group? It’s all...

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How Oracle Coordinates Analyst Activities at CloudWorld (User Forum Preview)

How Oracle Coordinates Analyst Activities at CloudWorld (User Forum Preview)

When it comes to booking analyst meetings at company events, organization is key. There’s a lot to keep track of: ever-changing executive schedules, analyst schedules, meeting locations, prep materials and so on. Avoiding scheduling conflicts — while delivering a streamlined, efficient experience to all the parties you’re coordinating with — is part of professionalism and contributes to event success. These activities are especially important at...

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Meet Esther Kim, ARInsights’ New Senior Director of Customer Experience

Meet Esther Kim, ARInsights’ New Senior Director of Customer Experience

We want to continue introducing you to new faces at ARInsights — those who are working both behind the scenes and with clients, and helping to enhance our analyst relations (AR) offerings. To that end, we’d like you to virtually meet Esther Kim! Our recently appointed senior director of customer experience (CX), Esther is a great asset, bringing both CX and AR experience to her...

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How Alteryx Monitors Analyst Insights and Sentiment – Quickly and Continuously – for More Effective AR (User Forum Preview)

How Alteryx Monitors Analyst Insights and Sentiment – Quickly and Continuously – for More Effective AR (User Forum Preview)

Analyst relations (AR) professionals want (and need!) to know what analysts are saying about their company, competitors and industry; it’s part of the way AR pros measure results. But periodically searching for research on a given firm’s site won’t cut it. For one thing, it’s useful to know about mentions as they happen, so you can act on the information. Plus, nowadays, analysts aren’t just...

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