Case Studies


ARchitect User Forum 2019 – Presenter: Leo Kluger, IBM

ARchitect User Forum 2019 – Presenter: Leo Kluger, IBM

Register Today If you’re a 108-year old company, you need to constantly change, so transformation is ever-present across the IBM Corporation. IBM’s worldwide Analyst Relations team reflects this dynamism, and we’ve relied heavily on ARchitect to support and enable our evolution. At this session, you’ll hear how IBM-AR has used innovative data management, metrics and analytics to directly attribute quarterly marketing and sales pipeline and...

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ARchitect User Forum 2019 – Presenter: Cathy Mullaney, Verizon

ARchitect User Forum 2019 – Presenter: Cathy Mullaney, Verizon

Register Today Faced with slim resources and big objectives, the Verizon team was tasked with delivering insight and value back to the business.  Since they are distributed globally and seeing a convergence in areas of coverage, it is important they maintain line of sight into ongoing activities by their teammates.  Using ARchitect daily and reinforcing the notion that quality input produces quality output, the team...

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ARchitect User Forum 2019 – Keynote: Daniel Newman, Futurum

ARchitect User Forum 2019 – Keynote: Daniel Newman, Futurum

Register Today Learn the digital transformation secrets of the world’s most enduring companies: Find out what they do to build stability in times of constant change, and most importantly, how they make their business “Futureproof.” More than ever before, well-established companies are succumbing to wave after wave of disruption from new entrants, new technologies, and new customer expectations. Companies like Kodak, Blockbuster Video and Xerox...

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Tracking Analyst Opinions | HUAWEI

Tracking Analyst Opinions | HUAWEI

Background: Huawei held its global analyst summit in Shenzhen, China in April 2014.  The event was attended by over 400 analysts, press and world-class companies such as BT, Intel and Volvo. Challenges:  AR was tasked with tracking analyst feedback and reporting back to management in a timely manner.  As soon as the event started, the AR team realized that there were some very big unknowns...

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