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ARchitect User Forum 2021 Highlights

ARchitect User Forum 2021 Highlights

Another successful ARchitect User Forum! Our 11th annual event, held virtually this year, brought together AR practitioners from around the globe to swap ideas, share success stories, and learn about new approaches and trends.  A special thanks to our amazing customer presenters, who provided both inspiration and concrete, actionable ways to improve AR productivity and results.  On the ARchitect side, we were excited to share...

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How Teradata Increases AR Effectiveness by Augmenting its Team (User Forum Preview)

How Teradata Increases AR Effectiveness by Augmenting its Team (User Forum Preview)

When small analyst relations (AR) teams have big goals to execute on — not to mention a staggering number of analysts to keep updated and an endless list of to-dos — it can help to have an extra set of hands. By offloading some activities (especially tactical, day-to-day and reporting-related tasks), AR teams can better “come up for air” and make more time to direct...

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Analyst Classification Updates in ARchitect + New “Custom Influencers” Managed Service

Analyst Classification Updates in ARchitect + New “Custom Influencers” Managed Service

Faced with mounting projects, priorities and other to-dos, and only finite hours in the workday, analyst relations (AR) pros value efficiency. As you know, ARchitect is geared toward helping you increase efficiency and productivity in your day-to-day AR tasks, and improve results. And we’re striving to make AR work even easier.  For example, looking for up-to-date information about an analyst or influencer, and their firm?...

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Learning Series Recap: Wrap-Up of 2021 ARchitect Enhancements & Best Practices

Learning Series Recap: Wrap-Up of 2021 ARchitect Enhancements & Best Practices

It’s no secret that analyst relations (AR) teams are strapped for time. At ARInsights, we value increasing AR teams’ efficiency with productivity tools and workflow management to allow you to focus on what’s really important — building meaningful analyst relationships. Over the course of the year, we have continued to improve ARchitect with multiple enhancements. We describe these updates and enhancements in the most recent...

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Q&A: How Zoom Manages Analyst Relationships with AR Software (User Forum Preview)

Q&A: How Zoom Manages Analyst Relationships with AR Software (User Forum Preview)

Many analyst relations (AR) teams seek to communicate with numerous relevant industry analysts and influencers, who have different needs, cover different (though relevant) topics, and speak with different executives from across the business. Tracking and managing these relationships is key to building even more productive ones — directly impacting both AR and business goals. At popular video communications platform company Zoom — a leader in...

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How Siemens Digital Industries Ties AR Activities to Results with AR Software (User Forum Preview)

How Siemens Digital Industries Ties AR Activities to Results with AR Software (User Forum Preview)

Analyst relations (AR) teams juggle many important activities in their day-to-day work. Among their priorities, they often face the need to organize, execute on and manage strategic projects and campaigns — whether that’s planning for an analyst summit, participating in a major market evaluation (such as a Magic Quadrant or Wave), coordinating pre-briefings for a key product launch, or more. Each project, of course, has...

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Learning Series Recap: Customize ARchitect as an Admin

Learning Series Recap: Customize ARchitect as an Admin

While analyst relations (AR) programs, as a whole, seek to inform and influence analysts, each company’s program is inherently unique — with regard to target analysts, goals, metrics, team size and more. Because of this, flexibility is important when choosing a software solution to streamline processes and workflows.   ARchitect delivers this flexibility. In this episode of the Learning Series, we cover how ARchitect site administrators...

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ARchitect Enhancements To Keep Your AR Team Organized

ARchitect Enhancements To Keep Your AR Team Organized

Managing numerous analyst (as well as internal) relationships can become overwhelming without proper organization. We are excited to announce two new ARchitect enhancements that will improve workflows and help you and your team maintain important connections:  Assign & Filter for Multiple Relationship Managers  Quickly Identify Analyst Tiers with the Tier Field Better Coordinate Analyst Outreach with Team Members  Don’t let your top analysts fall through...

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Using Software to Extend Your AR Superpowers

Using Software to Extend Your AR Superpowers

In a home with two young boys, we talk A LOT about superheroes (and villains) and their superpowers. If my 6-year-old could have any superpower, it would be invisibility. Flying is a close second. My 9-year-old says he would give up his iPad, gaming console and after-dinner sweets if only he could have superspeed. As for me, the choice is easy: the ability to clone...

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Q&A: How SugarCRM Uses AR Technology to Easily Report on Results (User Forum Preview)

Q&A: How SugarCRM Uses AR Technology to Easily Report on Results (User Forum Preview)

As a strategic and often highly visible function, analyst relations (AR) drives value in many ways at organizations — increasing exposure for the company, influencing sales, delivering competitive intelligence and market insights, and more. To understand the impact that analyst relations has — and how well AR is moving the needle — companies often seek to measure AR results, looking at metrics including report inclusions...

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