Analyst Interaction Tracking and Reporting: Learning Series Recap + Video
Another Learning Series episode under our belts! Thanks to those who attended — and for those who missed it or want a recap, we’ve got you covered. Our recent session covered interaction tracking and how to use ARchitect’s interaction functionality to make data-driven decisions about your analyst relations (AR) program. Since many AR programs use interactions as a metric for success — and not just...
Profiles in AR: Alteryx’s Gerry Van Zandt (Part II)
We’re back with Part II of “Profiles in AR” with Gerry Van Zandt of Alteryx. If you missed Part I, check it out here – it’s a fascinating take on analyst relations (AR) in small team and one-person environments, compared to AR with large teams. Based on his nearly three decades of AR experience, Gerry shares more great insights on the nature of the field...
Profiles in AR: Alteryx’s Gerry Van Zandt (Part I)
Analyst relations readers, you’re in for a treat! Our latest “Profile in AR” features Gerry Van Zandt, senior director of analyst relations at analytics automation company Alteryx. Gerry has been a staple in the AR field for nearly three decades — previously managing global analyst relations for Oracle, HP, Intel and more, and serving on the Institute of Influencer & Analyst Relations (IIAR>) board of...
Centrally Managing AR Activities & Tying Activities to Outcomes
Siemens Digital Industries was seeking a way to centrally manage and report on AR activities. The company also wanted to identify best practices that helped it drive successful outcomes (leader positions) in vendor evaluations. Learn how they use ARchitect in both areas.
On AR Pros’ Minds: Hybrid Events and Peer Review Sites
As a Las Vegas native, over the last two years, I have seen the shifts in tourism and events in the convention capital of the world. As the world continues to open up, questions about the nature of events (virtual? in-person? hybrid?) are “taking the stage” as analyst relations (AR) professionals plan out upcoming summits and conferences. In a recent “Open Session” we hosted —...
New ‘Profiles in AR’ Series: Q&A With Robin Schaffer
We’re excited to launch “Profiles in AR,” a new series on the ARInsights blog. These Q&A-style interviews will bring you fresh insights, real-world anecdotes and actionable advice from people who are immersed in the fabric of analyst relations (AR). From accomplished, interesting and expert practitioners, to highly regarded analysts themselves, they’ll say it best, and tell it like it is! We’ve got a great line-up...
‘Lucky’ AR Hacks from AR Pros
Happy St. Patrick’s Day! May you have a lucky day today! To help bring on the luck, we asked a few AR pros to share some tips and tricks of the trade. And unlike those stingy leprechauns who tend to hoard their pots of gold, this AR community is very happy to share the wealth! May these pointers, recommendations, apps and more enhance your productivity,...
How SAP Reaches More Analysts and Reduces ‘Email Overload’ with an Analyst Portal
SAP’s AR team wanted to give more analysts (particularly independent practitioners and those at boutique firms) access to the latest-and-greatest SAP information. They worked with ARInsights to create an Analyst Portal, functioning as a self-service digital destination for industry analysts.
Be Prepared with Briefing Books: Learning Series Recap + Video
So you’ve got a big analyst meeting coming up. Maybe it’s a briefing with a new analyst in your core coverage area. Maybe it’s a demo for an MQ. Maybe you’ve booked time with several analysts during an analyst day. Whatever it is, you want to get the most value from the conversation, so your executives need to be prepared. Enter briefing books. As many...
AR, You’re My Valentine!
It’s Valentine’s Day, and we’re sharing our love… for analyst relations (AR)! We asked AR pros to describe aspects of the profession that excite them, motivate them and make them eager to start their days. There’s a lot to enjoy about this fast-paced role, and it’s no wonder “analyst relations specialists” are among the top 10 jobs on the rise (per LinkedIn). Read on to see why...