Blog


Be Prepared with Briefing Books: Learning Series Recap + Video

Be Prepared with Briefing Books: Learning Series Recap + Video

So you’ve got a big analyst meeting coming up. Maybe it’s a briefing with a new analyst in your core coverage area. Maybe it’s a demo for an MQ. Maybe you’ve booked time with several analysts during an analyst day. Whatever it is, you want to get the most value from the conversation, so your executives need to be prepared. Enter briefing books. As many...

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AR, You’re My Valentine!

AR, You’re My Valentine!

It’s Valentine’s Day, and we’re sharing our love… for analyst relations (AR)! We asked AR pros to describe aspects of the profession that excite them, motivate them and make them eager to start their days. There’s a lot to enjoy about this fast-paced role, and it’s no wonder “analyst relations specialists” are among the top 10 jobs on the rise (per LinkedIn). Read on to see why...

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Managing ARchitect Alerts on Analysts & Other Learning Series Insights [How-To Video]

Managing ARchitect Alerts on Analysts & Other Learning Series Insights [How-To Video]

Welcome to our Learning Series webinar recaps for 2022! We recently conducted our first Learning Series episode of the year. As you may know, during these popular and interactive webinars, we demonstrate how to get the most out of ARchitect, the leading analyst relations (AR) productivity software — highlighting important functionality and how-to’s for attendees. This year, we’re also using the Learning Series to share...

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New Year’s Resolutions from AR Pros

New Year’s Resolutions from AR Pros

With each new year comes promise and opportunities for improvement. So as we close the books on 2021, we hope 2022 will be happy, healthy and prosperous – for you, your families and loved ones, and your businesses. As it pertains to analyst relations (AR) in particular, the new year can be a springboard to improve efforts – assessing what worked well (and doubling down),...

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Congratulations to ARchitect Users Honored in the IIAR> 2021 Awards!

Congratulations to ARchitect Users Honored in the IIAR> 2021 Awards!

January 12, 2022 — Sarita Kincaid, senior director of analyst relations for SugarCRM, describes analyst relations (AR) as “a great accidental career for me.”  She told attendees at the ARchitect User Forum this past December that she stumbled into AR by chance, coming from a marketing, PR and broadcasting background. “I love the field; it’s super-exciting,” Sarita shared. That excitement – along with her talent...

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ARchitect User Forum 2021 Highlights

ARchitect User Forum 2021 Highlights

Another successful ARchitect User Forum! Our 11th annual event, held virtually this year, brought together AR practitioners from around the globe to swap ideas, share success stories, and learn about new approaches and trends.  A special thanks to our amazing customer presenters, who provided both inspiration and concrete, actionable ways to improve AR productivity and results.  On the ARchitect side, we were excited to share...

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How Teradata Increases AR Effectiveness by Augmenting its Team (User Forum Preview)

How Teradata Increases AR Effectiveness by Augmenting its Team (User Forum Preview)

When small analyst relations (AR) teams have big goals to execute on — not to mention a staggering number of analysts to keep updated and an endless list of to-dos — it can help to have an extra set of hands. By offloading some activities (especially tactical, day-to-day and reporting-related tasks), AR teams can better “come up for air” and make more time to direct...

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Analyst Classification Updates in ARchitect + New “Custom Influencers” Managed Service

Analyst Classification Updates in ARchitect + New “Custom Influencers” Managed Service

Faced with mounting projects, priorities and other to-dos, and only finite hours in the workday, analyst relations (AR) pros value efficiency. As you know, ARchitect is geared toward helping you increase efficiency and productivity in your day-to-day AR tasks, and improve results. And we’re striving to make AR work even easier.  For example, looking for up-to-date information about an analyst or influencer, and their firm?...

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