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Tiering the Analyst Briefing List for Better Resource Allocation

As the number and influence of industry analysts explode, many Analyst Relations (AR) programs are confronted with too many analysts and too little time and resources. AR managers need to tier the analysts on their briefing list in order to prioritize the time and resources they devote to the analyst relationships that can directly impact corporate goals. Research Topic Analyst Relations Best Practices Advice In...

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Analyst Relations: Growing Relationships and Increasing Profits

Because of their relationships with the buyers of technology, IT industry analysts like Gartner, Forrester and IDC hold tremendous power over the vendors of IT products and services. While a vendor’s analyst relations program should be a strategic business tool, in most cases it is not, thus ceding power to the analysts. To smooth the power imbalance between analysts and vendors, the vendor community needs to...

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Tracking Analyst Opinions | HUAWEI

Tracking Analyst Opinions | HUAWEI

Background: Huawei held its global analyst summit in Shenzhen, China in April 2014.  The event was attended by over 400 analysts, press and world-class companies such as BT, Intel and Volvo. Challenges:  AR was tasked with tracking analyst feedback and reporting back to management in a timely manner.  As soon as the event started, the AR team realized that there were some very big unknowns...

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