Digging Deep into AR Program Management (Open Session Insights)
Building out the analyst relations operations side of your program can drive great productivity gains. In our recent Open Session — a forum for AR professionals to meet virtually and share AR thoughts, challenges and solutions — participants discussed AR program management areas including AR councils and team organization. Another topic on AR pros’ minds: how to handle it when one of your core analysts...
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Introducing ARchitect Interactions for Google Workspace
And now, a moment many of you all have been waiting for… we are very excited to announce the launch of ARchitect Interactions for Google Workspace — now available for download in the Google Workplace Marketplace! (See our press release here.) This new add-on connects ARchitect to your Gmail inbox and Google Calendar. You can use it to quickly turn emails and calendar invitations into...
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ARInsights Launches ARchitect Interactions for Google Workspace
Google Add-On Enhances Analyst Relations Productivity — Making it Easy to Work Between ARchitect and Gmail and Google Calendar Environments June 15, 2022 — NEEDHAM, Mass. — (BUSINESS WIRE) — ARInsights, provider of the market-leading SaaS platform for managing analyst relations programs, today announced the availability of ARchitect Interactions for Google Workspace. A free download from the Google Workspace Marketplace, this Google add-on connects ARchitect,...
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Profiles in AR: Analyst Elias Khnaser (Part II)
Analyst relations (AR) readers, get ready to absorb some more terrific information and advice! We’re bringing you Part II of our “Profiles in AR” interview with Elias Khnaser, former research VP at Gartner, where he covered cloud and data center trends for seven years. Elias is now chief of research for EK Media Group and also regularly posts to his YouTube channel, where he hosts...
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Profiles in AR: Analyst Elias Khnaser (Part I)
Every day, the work of an analyst relations (AR) professional revolves around industry analysts. So, who better to give advice on ways to engage them than an experienced, well-respected analyst himself, with a reputation for excellence and telling it like it is? The next interview in our “Profiles in AR” series is one we think you’ll be excited about. We recently connected with Elias Khnaser,...
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Sending Group Emails That ‘Wow’ Using ARchitect (Learning Series Recap + Video)
At ARInsights, we know how important it is for analyst relations (AR) professionals to save time… and make a great impression while doing so! That’s why our most recent Learning Series session focused on our ARchitect Emailer Tool, which lets you create and send emails to individual analysts or analyst groups, and track their engagement. In particular, we provided a how-to on the group email...
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Profiles in AR: NTT Ltd.’s Marjan Khanji
We’re excited to share another “Profile in AR” with you. Our latest interview is with Marjan Khanji, analyst relations director at global technology services company NTT Ltd. Marjan has been immersed in analyst relations for more than 15 years. Marjan brings an interesting perspective — having worked at PR agencies leading AR strategies and campaigns for clients and, more recently, successfully transitioning to an in-house...
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Grab Analysts’ Attention with Video Banners and Other Enhancements to the Analyst Portal
Because most of the world operates online, it can be challenging to stand out from the crowd. For analyst relations (AR) pros, capturing the attention of target analysts can be difficult, as they are pressed for time, pulled in various directions and face “information overload.” To help your brand stay top-of-mind, we’ve implemented new enhancements to our Analyst Portal — video banners, unique subdomains and...
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Enhancing AR’s Value with Extended AR Support
Teradata wanted to execute on a variety of AR plans — from reaching more analysts, to reporting regularly on results, and more — but found itself resource-constrained. By tapping ARInsights’ ServicePlus for AR operations support, Teradata’s AR team has been able to make good on its plans (and then some!)… all while freeing up some of their time!
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Plan Engagement Strategies for New Analyst Research with the Firm Research Calendar
Because many analyst relations (AR) programs are frequently in “reactive mode” — responding to ongoing research requirements, analyst briefing requests, internal demands from different departments and more — it can be difficult to switch gears and proactively plan for upcoming research. Let’s face it — it’s hard to find the time! At ARInsights, though, we build our products around the idea that analyst relations teams...
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