Event Insights, Pt 3: The Go-Live Day
Over the last year, the events industry has seen a lot of uncertainty and upheaval – moving from canceling large-scale events, to hosting and polishing virtual ones, to investigating and planning “hybrid” events, which combine in-person and virtual elements. As restrictions lift and the world starts to open back up, how will this impact analyst events and other corporate events going forward? Events expert Amy...
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Event Insights, Pt 2: Creating an Event Roadmap
We’re thrilled to be back with Part 2 of our all-about-corporate-events series with events expert Amy Turell. Many AR professionals are curious about what makes for a successful analyst event today — and how that will change later on, as the pandemic wanes. In Part 1 of this series, Amy shared how events have evolved during the pandemic – rapidly going virtual as just one...
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INFOGRAPHIC: AR Salaries in 2021
One measure of the strategic importance of AR (and the specialized skill set it requires) is AR compensation. Given the weighty role analysts play in impacting purchase decisions, companies want talented, experienced professionals at the helm of their AR programs. Over the last decade, as AR has become more integral to corporate marketing, communications and strategy, AR salaries have increased significantly too – reflecting the...
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Event Insights, Pt 1: The Pandemic’s Impact on Events
In many of our analyst relations “Open Sessions” – where we invite AR practitioners to connect with peers and share what’s on their minds – events are a hot topic. Questions arise such as: How can companies today make the most out of analyst firms’ virtual conferences? How can our company host a virtual analyst event? Which platforms are best-suited to our needs? How do...
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Tracking Upcoming Research with the ‘Firm Research Calendar’ + Managing AR Projects
Monitoring analyst research across multiple firms can be difficult because research firms don’t report on this in a standard way. Of course, you want to know who’s writing about topics that are relevant to, that impact, and that involve your company — along with when those reports will publish. But putting together a spreadsheet to track all that research can feel like a Herculean task...
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Q&A with ARInsights’ Crystal Golightly on New IIAR> Board Member Role
April 8, 2021 — We’re thrilled to share that Crystal Golightly, our VP of customer experience and operations, has been elected to the board of the Institute of Industry Analyst Relations (IIAR>). The IIAR> is a non-profit membership organization for AR professionals that seeks to enhance the awareness, image and practice of analyst relations, globally. Working closely with our clients over the past decade, Crystal has...
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How Gartner Peer Insights — and Other Peer Review Sites — Intersect with AR
At ARInsights, we host “open sessions” for our clients on a quarterly basis. During those sessions, we all come together virtually to discuss trending topics in the analyst relations (AR) community – whatever is on clients’ minds! It’s an opportunity to ask questions of other professionals in the field, swap stories and discuss what’s making your program “tick,” all in an informal (and unrecorded) setting....
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The Analyst Relations Job Description
So you’re looking to hire an analyst relations (AR) professional. The goal: increase awareness and knowledge-sharing between your company and a vital audience – industry analysts. Why is the information exchange important? Industry analysts influence buyers’ decision-making, purchases and technology stacks. In fact, data shows that more than 9 in 10 B2B buyers (92%) say analyst reviews and reports impact their purchase decisions; of those,...
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Webinar Recap: Tracking Analyst Interactions and Beyond
Keeping track of all your Interactions with analysts and teammates in one centralized tool will help you to drive greater visibility of your program’s efforts and easily share knowledge from your top influencers. In this episode of the Learning Series, our experts focus on Interaction best practices, using customizations to track insights and internal calls, saving time with productivity tools and using reports for quick views of your activity.
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Define. Discover. Dashboard.
It’s almost been a year (wow!) since we launched the ARchitect Dashboard! We initially constructed the Dashboard to create a centralized place for you to perform key tasks, track your analysts and monitor your progress. Over the course of the year since the Dashboard’s release, ARchitect Users have shared their specific workflows to maximize the value of the Dashboard including discovering and tiering analysts as well as planning out your entire week from the Dashboard.
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