Profiles in AR: Gartner-Analyst-Turned-AR-Pro Julian Tirsu (of Egnyte) — Part I
What happens when a longtime analyst becomes an analyst relations (AR) professional? You get someone who knows the ins and outs of working with the analyst community — bringing valuable, firsthand experience and driving to-the-point (often superlative-free) knowledge exchanges that benefit both vendors and analysts. Just ask Julian Tirsu. A Gartner analyst for over 10 years — focused on enterprise information archiving software, file analysis...
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Open Session Recap: What’s on the Minds of AR Pros Today?
Analyst relations (AR) pros have the floor during our quarterly, virtual Open Sessions. They’re an unfiltered time to connect, strategize, swap ideas, and even commiserate — discussing trends and topical issues in AR, and how they impact the AR role. Unlike our interactive Learning Series, we don’t record these sessions for playback, so we encourage interested AR professionals to join live and participate in the...
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Profiles in AR: The Wind Communications Agency’s Patricia Wind
When you’re looking for actionable analyst relations (AR) advice, it’s helpful to find someone who has been in your shoes; is experienced in driving AR results; and is abreast of current opportunities, challenges and trends. So our next “Profile in AR” is with Patricia Wind, who fits the bill completely! Patricia (Patty) is principal and co-founder of AR firm The Wind Communications Agency, where she...
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INFOGRAPHIC: How Do Startups Engage with Analysts?
Startup businesses have a lot of to-dos: from solidifying their product(s), vision and go-to-market strategy; to acquiring talent; to securing funding; and much, much more. Where does analyst relations (AR) fit in the mix? Should it? The short answer is yes. A new survey, spearheaded by the University of Edinburgh Business School and AR firms Schaffer AR and Holscher.one, shines a light on the many...
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Meet Ben Weaver: Math Teacher, Turned ARInsights Sales Rep
At ARInsights, we want to continue to introduce you to new faces who are helping drive success – both for our company and, most importantly, yours! To that end, we recently chatted with Ben Weaver, a new sales development representative here and a former middle and high school math teacher. Read on to find out why sales and teaching are actually quite similar, what brought...
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How IBM Services More Analysts with an Analyst Portal (User Forum Preview)
So many analysts; so little time! It’s a challenge that many analyst relations (AR) professionals contend with — especially when their companies have products and services across multiple different markets and verticals. In fact, it’s not uncommon for hundreds of industry analysts to be relevant to a given organization. But how do you service, engage with and tap into such a large group? It’s all...
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How Oracle Coordinates Analyst Activities at CloudWorld (User Forum Preview)
When it comes to booking analyst meetings at company events, organization is key. There’s a lot to keep track of: ever-changing executive schedules, analyst schedules, meeting locations, prep materials and so on. Avoiding scheduling conflicts — while delivering a streamlined, efficient experience to all the parties you’re coordinating with — is part of professionalism and contributes to event success. These activities are especially important at...
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Congratulations to the Top Cloud Experts!
Given the great interest we received in our Top IoT Experts list, we decided to explore another top coverage area in the ARchitect database — cloud. Cloud is one of the top coverage areas by analyst count in ARchitect — with 700+ analysts covering cloud and cloud-related topics (like cloud computing, cloud analytics, multi-cloud, hybrid cloud and more!). Because of the rapid growth of the...
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Meet Esther Kim, ARInsights’ New Senior Director of Customer Experience
We want to continue introducing you to new faces at ARInsights — those who are working both behind the scenes and with clients, and helping to enhance our analyst relations (AR) offerings. To that end, we’d like you to virtually meet Esther Kim! Our recently appointed senior director of customer experience (CX), Esther is a great asset, bringing both CX and AR experience to her...
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Don’t Miss an Analyst Mention with Premium Content (Learning Series Video)
Analyst relations (AR) pros have certain reports they’re actively monitoring for: that upcoming Magic Quadrant where their company has shown traction, the case study that’ll be quoting their customer, and so on. But oftentimes, AR pros’ sustained outreach to — and relationship-building with — industry analysts pays off in ways AR wasn’t necessarily expecting, at that moment in time: an analyst quote about their company...
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