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Managing ARchitect Alerts on Analysts & Other Learning Series Insights [How-To Video]

Managing ARchitect Alerts on Analysts & Other Learning Series Insights [How-To Video]

Welcome to our Learning Series webinar recaps for 2022! We recently conducted our first Learning Series episode of the year. As you may know, during these popular and interactive webinars, we demonstrate how to get the most out of ARchitect, the leading analyst relations (AR) productivity software — highlighting important functionality and how-to’s for attendees. This year, we’re also using the Learning Series to share...

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New Year’s Resolutions from AR Pros

New Year’s Resolutions from AR Pros

With each new year comes promise and opportunities for improvement. So as we close the books on 2021, we hope 2022 will be happy, healthy and prosperous – for you, your families and loved ones, and your businesses. As it pertains to analyst relations (AR) in particular, the new year can be a springboard to improve efforts – assessing what worked well (and doubling down),...

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Congratulations to ARchitect Users Honored in the IIAR> 2021 Awards!

Congratulations to ARchitect Users Honored in the IIAR> 2021 Awards!

January 12, 2022 — Sarita Kincaid, senior director of analyst relations for SugarCRM, describes analyst relations (AR) as “a great accidental career for me.”  She told attendees at the ARchitect User Forum this past December that she stumbled into AR by chance, coming from a marketing, PR and broadcasting background. “I love the field; it’s super-exciting,” Sarita shared. That excitement – along with her talent...

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ARchitect User Forum 2021 Highlights

ARchitect User Forum 2021 Highlights

Another successful ARchitect User Forum! Our 11th annual event, held virtually this year, brought together AR practitioners from around the globe to swap ideas, share success stories, and learn about new approaches and trends.  A special thanks to our amazing customer presenters, who provided both inspiration and concrete, actionable ways to improve AR productivity and results.  On the ARchitect side, we were excited to share...

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How Teradata Increases AR Effectiveness by Augmenting its Team (User Forum Preview)

How Teradata Increases AR Effectiveness by Augmenting its Team (User Forum Preview)

When small analyst relations (AR) teams have big goals to execute on — not to mention a staggering number of analysts to keep updated and an endless list of to-dos — it can help to have an extra set of hands. By offloading some activities (especially tactical, day-to-day and reporting-related tasks), AR teams can better “come up for air” and make more time to direct...

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Analyst Classification Updates in ARchitect + New “Custom Influencers” Managed Service

Analyst Classification Updates in ARchitect + New “Custom Influencers” Managed Service

Faced with mounting projects, priorities and other to-dos, and only finite hours in the workday, analyst relations (AR) pros value efficiency. As you know, ARchitect is geared toward helping you increase efficiency and productivity in your day-to-day AR tasks, and improve results. And we’re striving to make AR work even easier.  For example, looking for up-to-date information about an analyst or influencer, and their firm?...

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Learning Series Recap: Wrap-Up of 2021 ARchitect Enhancements & Best Practices

Learning Series Recap: Wrap-Up of 2021 ARchitect Enhancements & Best Practices

It’s no secret that analyst relations (AR) teams are strapped for time. At ARInsights, we value increasing AR teams’ efficiency with productivity tools and workflow management to allow you to focus on what’s really important — building meaningful analyst relationships. Over the course of the year, we have continued to improve ARchitect with multiple enhancements. We describe these updates and enhancements in the most recent...

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Q&A: How Zoom Manages Analyst Relationships with AR Software (User Forum Preview)

Q&A: How Zoom Manages Analyst Relationships with AR Software (User Forum Preview)

Many analyst relations (AR) teams seek to communicate with numerous relevant industry analysts and influencers, who have different needs, cover different (though relevant) topics, and speak with different executives from across the business. Tracking and managing these relationships is key to building even more productive ones — directly impacting both AR and business goals. At popular video communications platform company Zoom — a leader in...

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How Siemens Digital Industries Ties AR Activities to Results with AR Software (User Forum Preview)

How Siemens Digital Industries Ties AR Activities to Results with AR Software (User Forum Preview)

Analyst relations (AR) teams juggle many important activities in their day-to-day work. Among their priorities, they often face the need to organize, execute on and manage strategic projects and campaigns — whether that’s planning for an analyst summit, participating in a major market evaluation (such as a Magic Quadrant or Wave), coordinating pre-briefings for a key product launch, or more. Each project, of course, has...

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