Blog


Tiering the Analyst Briefing List for Better Resource Allocation

Tiering the Analyst Briefing List for Better Resource Allocation

Engaging with industry analysts is, of course, important to technology companies — they influence customers’ buying decisions; define, articulate and shape industry trends; and impact vendors’ reputations in the market. Analysts also provide valuable product-roadmap feedback, messaging guidance and competitive intelligence. For many vendors — particularly those with offerings spanning multiple technologies/markets — it’s not uncommon to track and be relevant to hundreds (and hundreds)...

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Analyst Portal Updates: Easier Editing + High-Impact Summaries

Analyst Portal Updates: Easier Editing + High-Impact Summaries

We’re pleased to share new enhancements to our Analyst Portal solution – designed to make content management easier and elicit greater interest in your content from analysts who follow your company. Analyst Portal Background In addition to helping AR pros manage, track and report on analyst interactions with ARchitect, ARInsights also provides Analyst Portal, a unique and innovative solution for sharing content with key analysts...

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Upcoming Analyst and Industry Events: What’s Virtual? What’s In-Person?

Upcoming Analyst and Industry Events: What’s Virtual? What’s In-Person?

The latest ARInsights client “open session” covered a lot of ground. These quarterly, virtual meet-ups give AR pros an opportunity to discuss industry trends, swap best practices, pick the brains of other practitioners and experts, and air what’s on their minds – all in an informal, unrecorded forum. In general, discussion topics arise organically – driven by the priorities and interests of attendees. (Sign up...

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Preparing for Analyst Meetings and Reporting on Your Results

Preparing for Analyst Meetings and Reporting on Your Results

So you’ve booked an analyst meeting. Naturally, you want to get the most out of it – maximizing what your company and the analyst(s) take away from the conversation, and then using the experience to optimize future ones. In our latest episode of the Learning Series, we help you execute on that. In the interactive discussion, our experts show how to use our ARchitect software...

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Event Insights, Pt 3: The Go-Live Day

Event Insights, Pt 3: The Go-Live Day

Over the last year, the events industry has seen a lot of uncertainty and upheaval – moving from canceling large-scale events, to hosting and polishing virtual ones, to investigating and planning “hybrid” events, which combine in-person and virtual elements. As restrictions lift and the world starts to open back up, how will this impact analyst events and other corporate events going forward? Events expert Amy...

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Event Insights, Pt 2: Creating an Event Roadmap

Event Insights, Pt 2: Creating an Event Roadmap

We’re thrilled to be back with Part 2 of our all-about-corporate-events series with events expert Amy Turell. Many AR professionals are curious about what makes for a successful analyst event today — and how that will change later on, as the pandemic wanes. In Part 1 of this series, Amy shared how events have evolved during the pandemic – rapidly going virtual as just one...

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INFOGRAPHIC: AR Salaries in 2021

INFOGRAPHIC: AR Salaries in 2021

One measure of the strategic importance of AR (and the specialized skill set it requires) is AR compensation.  Given the weighty role analysts play in impacting purchase decisions, companies want talented, experienced professionals at the helm of their AR programs. Over the last decade, as AR has become more integral to corporate marketing, communications and strategy, AR salaries have increased significantly too – reflecting the...

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Event Insights, Pt 1: The Pandemic’s Impact on Events

Event Insights, Pt 1: The Pandemic’s Impact on Events

In many of our analyst relations “Open Sessions” – where we invite AR practitioners to connect with peers and share what’s on their minds – events are a hot topic.  Questions arise such as: How can companies today make the most out of analyst firms’ virtual conferences? How can our company host a virtual analyst event? Which platforms are best-suited to our needs? How do...

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