ARchitect User Forum 2019 – Presenter: Dave Matson, Dell Technologies
It’s expected that PR takes the lead when it comes to measuring Share of Voice (SOV). But what if there was a way to also measure Analyst SOV in a way that’s consistent with how PR measures SOV? In recent months, Dell Technologies has collaborated with ARchitect to do just that; measure Analyst SOV in a way that’s consistent with how business leaders expect...
Read More
ARchitect User Forum 2019 – Presenter: Cathy Mullaney, Verizon
Faced with slim resources and big objectives, the Verizon team was tasked with delivering insight and value back to the business. Since they are distributed globally and seeing a convergence in areas of coverage, it is important they maintain line of sight into ongoing activities by their teammates. Using ARchitect daily and reinforcing the notion that quality input produces quality output, the team is...
Read More
ARchitect User Forum 2019 – Keynote: Daniel Newman, Futurum
Learn the digital transformation secrets of the world’s most enduring companies: Find out what they do to build stability in times of constant change, and most importantly, how they make their business “Futureproof.” More than ever before, well-established companies are succumbing to wave after wave of disruption from new entrants, new technologies, and new customer expectations. Companies like Kodak, Blockbuster Video and Xerox weren’t...
Read More
How Analyst Influence is Changing: Initial Results from the 2019 Analyst Value Survey
Miss our Webinar on 10/16? Here’s the recap! Although Gartner’s share of enterprise IT buyers’ research budgets continues to grow, buyers continue to use an expanding range of other analysts and analyst-like researchers. The webinar presented by Duncan Chapple shares early insights from the 2019 Analyst Value Survey, organized by the University of Edinburgh. Chapple explores which analyst firms are increasing their user base and...
Read More
User Forum 2018 Highlights
ARchitect User Forum 2018 was, by far, the biggest since we began organizing the forums. As we continue to enhance the basic ARchitect capabilities with newer products such as Analyst Portal, Event Management and Premium Content, we are seeing rising interest in ARchitect. The audience was a broad representation of tech companies, agencies, and partners. Below is a short description, with full copy, of each...
Read More
ARchitect User Forum 2018 Presenter: Arthur Bailey, Samsung Electronics America
Register Today Samsung’s Analyst Portal – One Year Later The Samsung Electronics America team launched their Analyst Relations Portal over a year ago. In this presentation, Arthur will discuss the progress made thus far and lessons learned. The Portal was conceived as a solution for analysts to view Samsung’s announcements and content at any time and from any location. Receiving hundreds of inbound inquiries from...
Read More
ARchitect User Forum 2018 Presenter: Mamta Shah
Register Today Internal Promotion of AR Core objectives of an analyst relations program are externally focused on sales enablement and competitive assessments. However, the most common challenge faced by analyst relations is showcasing delivered AR program value internally. AR’s credibility and investment hang on punchy progress reports. Mamta will present insights from her experience in internal promotion of AR through various channels, in addition to...
Read More
ARchitect User Forum 2018 – Presenter Announcement: Rose Batia, Nutanix
Register Today Building a Rock Solid AR Program Beyond Gartner Building out an AR Program is a fun and challenging experience. Walking into this role with some relevant experience from Gartner provides a great starting point, but is only part of the process. ARchitect provides a platform to research relevant analysts, read and track what they are saying, and even helps build deeper relationships...
Read More
ARchitect User Forum 2018 Presenter: Ricarda Rodatus, Oracle
Register Today Using Competence, Collaboration, Courage, Curiosity, & Confirmation to Build an AR Team for the Future A lot of thoughts, tools and time are needed to build a functionally effective and flexible AR team, along with a lot of empathy, elaboration and experimentation to develop a set of values to organize around. Functionally, Oracle AR’s goal is to be a modern, socially-aware, metrics-driven team....
Read More
ARchitect User Forum 2018 Presenter: Vinay Bhagat, TrustRadius
Register Today B2B technology buyers turn to their peers – your customers – as a primary source of input in their buying decisions. Surveys have shown that customer reviews influence purchasing decisions more than Industry Analyst Reports. In this session, you will learn as an AR professional what should you know about the growing trend of peer review sites and how to respond. TrustRadius CEO...
Read More