How Analyst Influence is Changing: Initial Results from the 2019 Analyst Value Survey
Miss our Webinar on 10/16? Here’s the recap! Although Gartner’s share of enterprise IT buyers’ research budgets continues to grow, buyers continue to use an expanding range of other analysts and analyst-like researchers. The webinar presented by Duncan Chapple shares early insights from the 2019 Analyst Value Survey, organized by the University of Edinburgh. Chapple explores which analyst firms are increasing their user base and...
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User Forum 2018 Highlights
ARchitect User Forum 2018 was, by far, the biggest since we began organizing the forums. As we continue to enhance the basic ARchitect capabilities with newer products such as Analyst Portal, Event Management and Premium Content, we are seeing rising interest in ARchitect. The audience was a broad representation of tech companies, agencies, and partners. Below is a short description, with full copy, of each...
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ARchitect User Forum 2018 Presenter: Arthur Bailey, Samsung Electronics America
Register Today Samsung’s Analyst Portal – One Year Later The Samsung Electronics America team launched their Analyst Relations Portal over a year ago. In this presentation, Arthur will discuss the progress made thus far and lessons learned. The Portal was conceived as a solution for analysts to view Samsung’s announcements and content at any time and from any location. Receiving hundreds of inbound inquiries from...
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ARchitect User Forum 2018 Presenter: Mamta Shah
Register Today Internal Promotion of AR Core objectives of an analyst relations program are externally focused on sales enablement and competitive assessments. However, the most common challenge faced by analyst relations is showcasing delivered AR program value internally. AR’s credibility and investment hang on punchy progress reports. Mamta will present insights from her experience in internal promotion of AR through various channels, in addition to...
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ARchitect User Forum 2018 – Presenter Announcement: Rose Batia, Nutanix
Register Today Building a Rock Solid AR Program Beyond Gartner Building out an AR Program is a fun and challenging experience. Walking into this role with some relevant experience from Gartner provides a great starting point, but is only part of the process. ARchitect provides a platform to research relevant analysts, read and track what they are saying, and even helps build deeper relationships...
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ARchitect User Forum 2018 Presenter: Ricarda Rodatus, Oracle
Register Today Using Competence, Collaboration, Courage, Curiosity, & Confirmation to Build an AR Team for the Future A lot of thoughts, tools and time are needed to build a functionally effective and flexible AR team, along with a lot of empathy, elaboration and experimentation to develop a set of values to organize around. Functionally, Oracle AR’s goal is to be a modern, socially-aware, metrics-driven team....
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ARchitect User Forum 2018 Presenter: Vinay Bhagat, TrustRadius
Register Today B2B technology buyers turn to their peers – your customers – as a primary source of input in their buying decisions. Surveys have shown that customer reviews influence purchasing decisions more than Industry Analyst Reports. In this session, you will learn as an AR professional what should you know about the growing trend of peer review sites and how to respond. TrustRadius CEO...
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ARchitect User Forum 2018 – Keynote: Carter Lusher
Register Today AR professionals who attend ARInsights’ User Forum run a well-oiled influencing machine. But is that a trap? Are we, as professionals, too comfortable with the status quo? Are we worried enough about subtle changes in the analyst landscape and how AR’s business value is perceived inside the company? Is it time for AR professionals to rethink how they approach AR? Key Issues for...
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Export Reports and Documents to Google Drive
Export to Google Drive functionality is now available to all users of ARchitect. Whether on a Finder page or in a Reports page, you now have the ability to save Analyst, Interaction, Content, Email, and Project data as a Google PDF or Google Sheet directly into your Google Drive account. Additionally, you now have the ability to save Word Briefing Books and Event Agendas as...
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Analyst 5-Year Scenario: Implications for AR of Acquisitions and AI
Register Today Registration is now open for the webinar. Carter Lusher, Director of Analyst Relations at Informatica and former research fellow at Gartner, will present a thought-provoking webinar on Tuesday, July 31st at 12 ET/9 PT. Analyst 5-Year Scenario: Implications for AR of Acquisitions and AI The IT industry analyst landscape was shaken up by the multi-billion acquisitions of CEB by Gartner and IDC by China...
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