Using Software to Extend Your AR Superpowers
In a home with two young boys, we talk A LOT about superheroes (and villains) and their superpowers. If my 6-year-old could have any superpower, it would be invisibility. Flying is a close second. My 9-year-old says he would give up his iPad, gaming console and after-dinner sweets if only he could have superspeed. As for me, the choice is easy: the ability to clone...
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Q&A: How SugarCRM Uses AR Technology to Easily Report on Results (User Forum Preview)
As a strategic and often highly visible function, analyst relations (AR) drives value in many ways at organizations — increasing exposure for the company, influencing sales, delivering competitive intelligence and market insights, and more. To understand the impact that analyst relations has — and how well AR is moving the needle — companies often seek to measure AR results, looking at metrics including report inclusions...
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Build Your Network and Find Resources with AR Professional Groups
In a recent analyst relations (AR) survey that we sponsored, one of the key findings was that AR salaries have increased significantly over the past 10 years — proving the value that organizations find in AR. And with employment opportunities for industry analysts on the rise, it’s safe to assume that there will be growth in the AR field going forward, as well — as...
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How SAP Uses an Analyst Portal to Reach More Analysts (User Forum Preview)
Many analyst relations (AR) teams face the need to reach dozens and even hundreds of industry analysts, who are relevant to their company and its product lines, and who influence prospects in the market. But with limited staff and limited time, it’s impossible, of course, to connect with everyone. Prioritizing analysts and tiering your contact list can help determine how to allocate your – and...
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Q&A With ARInsights’ New CTO
Sept. 21, 2021 – We’re thrilled to announce the appointment of Chris Caruso as ARInsights’ chief technology officer. Chris brings extensive leadership, SaaS and engineering experience to our growing team. His vision and commitment to product excellence will continue to propel ARInsights forward and enhance the ARchitect user experience. Chris is taking the reins from our former CTO Lucas Bond, whose contributions have helped create...
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ARInsights Appoints Chris Caruso as Chief Technology Officer
September 21, 2021 — NEEDHAM, Mass.–(BUSINESS WIRE)–ARInsights, provider of the market-leading SaaS platform for managing analyst relations programs, today announced the appointment of Chris Caruso as chief technology officer. In his role, Caruso will lead the ARInsights engineering team and technical operations. This includes directing and overseeing the continued product development, management and roadmap for ARchitect, ARInsights’ renowned analyst relations (AR) program management and productivity software....
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How Can You Measure AR’s Impact on Deals?
When BillingPlatform, a global, cloud-based monetization and billing solution provider, recently closed a large, six-figure deal, the analyst relations (AR) team had cause to celebrate. The customer win had originated from an industry analyst referral — delivering ROI not just on BillingPlatform’s engagement with the referring firm, but also on the company’s entire AR program. It also further validated AR’s strategic importance at BillingPlatform, which...
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Learning Series Recap: Building Strong Analyst Relationships with the Analyst Portal
Engaging with every analyst who shows interest in your organization (or whom you want to interest!) can be challenging. Many AR teams typically choose to use a system of tiering to determine which analysts to prioritize. Because analyst engagement requires a level of resource allocation, using tools like an Analyst Portal — a digital destination for your relevant analysts to view curated content — can...
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ARchitect Enhancements to Supercharge Your Workflow
Although analyst relations efforts often span many months, there are instances when fast-approaching deadlines require immediate support. To keep you moving forward, we are excited to announce three new ARchitect enhancements that speed up your workflow: Embedded ARchitect tutorials & the ability to submit questions online Optional coverage group indicators within your share of voice (SOV) report Single Sign-On authentication for a streamlined user experience...
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Introducing ARchitect Interactions for Outlook
We’re pleased to introduce ARchitect Interactions for Outlook as a free download for ARchitect customers, available in the Microsoft Store. Designed to make working with analysts — and planning and tracking your analyst interactions — quick and easy, ARchitect Interactions lets you bring new emails and appointments into ARchitect without leaving Outlook. The new add-in gives AR teams the power to quickly log new records...
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