Because of their relationships with the buyers of technology, IT industry analysts like Gartner, Forrester and IDC hold tremendous power over the vendors of IT products and services. While a vendor’s analyst relations program should be a strategic business tool, in most cases it is not, thus ceding power to the analysts. To smooth the power imbalance between analysts and vendors, the vendor community needs to...
Read how Huawei uses ARchitect to track, synthesize and report on analyst feedback across channels. This was especially useful at the company’s global analyst summit – giving executives visibility into analyst perception and helping them tailor future analyst interactions.