Staying on top of analyst coverage is an important activity for AR professionals. By knowing what analysts are saying about your business, your competitors, the market and market trends, you can: Flag key coverage, as it hits; Share relevant information and intelligence internally; Adjust your outreach strategy, as needed; Discover new, relevant analysts to contact; Refine messaging; Point your sales team to relevant articles and...
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The ARInsights team is excited to share three new enhancements, designed to make your ARchitect experience even easier and help you access the info you need even faster: Viewing “Analyst Power 100” Rankings in ARchitect Managing Coverage Notifications Staying Organized with Ascending/Descending Sort Follow along with this short clip from our recent webinar as Crystal Golightly, our VP of Customer Experience, explains these recent additions....
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For AR practitioners, it’s important to stay on top of what key industry analysts are writing and speaking about. By knowing if and when analysts are mentioning their company and other topics of interest, AR pros can: Track and disseminate timely coverage of their company. See whether engagement strategies are working. (Are briefings and other outreach translating to increased coverage?) Discover new, relevant analysts to...
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The latest ARInsights client “open session” covered a lot of ground. These quarterly, virtual meet-ups give AR pros an opportunity to discuss industry trends, swap best practices, pick the brains of other practitioners and experts, and air what’s on their minds – all in an informal, unrecorded forum. In general, discussion topics arise organically – driven by the priorities and interests of attendees. (Sign up...
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CompuCom was seeking to increase AR efficiency – saving time on tracking analysts, monitoring research, reporting on metrics, etc. Learn how the company uses ARInsights ServicePlus to aid in these AR activities and more.
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Cisco strives to keep all relevant analysts updated and in-the-know. Learn how the AR team uses ARchitect's Portal solution to scale its outreach – giving analysts a central, curated and self-serve destination for accessing Cisco content.
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So you’ve booked an analyst meeting. Naturally, you want to get the most out of it – maximizing what your company and the analyst(s) take away from the conversation, and then using the experience to optimize future ones. In our latest episode of the Learning Series, we help you execute on that. In the interactive discussion, our experts show how to use our ARchitect software...
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Over the last year, the events industry has seen a lot of uncertainty and upheaval – moving from canceling large-scale events, to hosting and polishing virtual ones, to investigating and planning “hybrid” events, which combine in-person and virtual elements. As restrictions lift and the world starts to open back up, how will this impact analyst events and other corporate events going forward? Events expert Amy...
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We’re thrilled to be back with Part 2 of our all-about-corporate-events series with events expert Amy Turell. Many AR professionals are curious about what makes for a successful analyst event today — and how that will change later on, as the pandemic wanes. In Part 1 of this series, Amy shared how events have evolved during the pandemic – rapidly going virtual as just one...
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One measure of the strategic importance of AR (and the specialized skill set it requires) is AR compensation. Given the weighty role analysts play in impacting purchase decisions, companies want talented, experienced professionals at the helm of their AR programs. Over the last decade, as AR has become more integral to corporate marketing, communications and strategy, AR salaries have increased significantly too – reflecting the...
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