Blog


Upcoming Analyst and Industry Events: What’s Virtual? What’s In-Person?

Upcoming Analyst and Industry Events: What’s Virtual? What’s In-Person?

The latest ARInsights client “open session” covered a lot of ground. These quarterly, virtual meet-ups give AR pros an opportunity to discuss industry trends, swap best practices, pick the brains of other practitioners and experts, and air what’s on their minds – all in an informal, unrecorded forum. In general, discussion topics arise organically – driven by the priorities and interests of attendees. (Sign up...

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Preparing for Analyst Meetings and Reporting on Your Results

Preparing for Analyst Meetings and Reporting on Your Results

So you’ve booked an analyst meeting. Naturally, you want to get the most out of it – maximizing what your company and the analyst(s) take away from the conversation, and then using the experience to optimize future ones. In our latest episode of the Learning Series, we help you execute on that. In the interactive discussion, our experts show how to use our ARchitect software...

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Event Insights, Pt 3: The Go-Live Day

Event Insights, Pt 3: The Go-Live Day

Over the last year, the events industry has seen a lot of uncertainty and upheaval – moving from canceling large-scale events, to hosting and polishing virtual ones, to investigating and planning “hybrid” events, which combine in-person and virtual elements. As restrictions lift and the world starts to open back up, how will this impact analyst events and other corporate events going forward? Events expert Amy...

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Event Insights, Pt 2: Creating an Event Roadmap

Event Insights, Pt 2: Creating an Event Roadmap

We’re thrilled to be back with Part 2 of our all-about-corporate-events series with events expert Amy Turell. Many AR professionals are curious about what makes for a successful analyst event today — and how that will change later on, as the pandemic wanes. In Part 1 of this series, Amy shared how events have evolved during the pandemic – rapidly going virtual as just one...

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INFOGRAPHIC: AR Salaries in 2021

INFOGRAPHIC: AR Salaries in 2021

One measure of the strategic importance of AR (and the specialized skill set it requires) is AR compensation.  Given the weighty role analysts play in impacting purchase decisions, companies want talented, experienced professionals at the helm of their AR programs. Over the last decade, as AR has become more integral to corporate marketing, communications and strategy, AR salaries have increased significantly too – reflecting the...

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Event Insights, Pt 1: The Pandemic’s Impact on Events

Event Insights, Pt 1: The Pandemic’s Impact on Events

In many of our analyst relations “Open Sessions” – where we invite AR practitioners to connect with peers and share what’s on their minds – events are a hot topic.  Questions arise such as: How can companies today make the most out of analyst firms’ virtual conferences? How can our company host a virtual analyst event? Which platforms are best-suited to our needs? How do...

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Tracking Upcoming Research with the ‘Firm Research Calendar’ + Managing AR Projects

Tracking Upcoming Research with the ‘Firm Research Calendar’ + Managing AR Projects

Monitoring analyst research across multiple firms can be difficult because research firms don’t report on this in a standard way. Of course, you want to know who’s writing about topics that are relevant to, that impact, and that involve your company — along with when those reports will publish. But putting together a spreadsheet to track all that research can feel like a Herculean task...

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Q&A with ARInsights’ Crystal Golightly on New IIAR> Board Member Role

Q&A with ARInsights’ Crystal Golightly on New IIAR> Board Member Role

April 8, 2021 — We’re thrilled to share that Crystal Golightly, our VP of customer experience and operations, has been elected to the board of the Institute of Industry Analyst Relations (IIAR>). The IIAR> is a non-profit membership organization for AR professionals that seeks to enhance the awareness, image and practice of analyst relations, globally. Working closely with our clients over the past decade, Crystal has...

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