As a Las Vegas native, over the last two years, I have seen the shifts in tourism and events in the convention capital of the world. As the world continues to open up, questions about the nature of events (virtual? in-person? hybrid?) are “taking the stage” as analyst relations (AR) professionals plan out upcoming summits and conferences. In a recent “Open Session” we hosted —...
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Another successful ARchitect User Forum! Our 11th annual event, held virtually this year, brought together AR practitioners from around the globe to swap ideas, share success stories, and learn about new approaches and trends. A special thanks to our amazing customer presenters, who provided both inspiration and concrete, actionable ways to improve AR productivity and results. On the ARchitect side, we were excited to share...
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It’s no secret that analyst relations (AR) teams are strapped for time. At ARInsights, we value increasing AR teams’ efficiency with productivity tools and workflow management to allow you to focus on what’s really important — building meaningful analyst relationships. Over the course of the year, we have continued to improve ARchitect with multiple enhancements. We describe these updates and enhancements in the most recent...
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While analyst relations (AR) programs, as a whole, seek to inform and influence analysts, each company’s program is inherently unique — with regard to target analysts, goals, metrics, team size and more. Because of this, flexibility is important when choosing a software solution to streamline processes and workflows. ARchitect delivers this flexibility. In this episode of the Learning Series, we cover how ARchitect site administrators...
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Managing numerous analyst (as well as internal) relationships can become overwhelming without proper organization. We are excited to announce two new ARchitect enhancements that will improve workflows and help you and your team maintain important connections: Assign & Filter for Multiple Relationship Managers Quickly Identify Analyst Tiers with the Tier Field Better Coordinate Analyst Outreach with Team Members Don’t let your top analysts fall through...
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In a recent analyst relations (AR) survey that we sponsored, one of the key findings was that AR salaries have increased significantly over the past 10 years — proving the value that organizations find in AR. And with employment opportunities for industry analysts on the rise, it’s safe to assume that there will be growth in the AR field going forward, as well — as...
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Engaging with every analyst who shows interest in your organization (or whom you want to interest!) can be challenging. Many AR teams typically choose to use a system of tiering to determine which analysts to prioritize. Because analyst engagement requires a level of resource allocation, using tools like an Analyst Portal — a digital destination for your relevant analysts to view curated content — can...
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Although analyst relations efforts often span many months, there are instances when fast-approaching deadlines require immediate support. To keep you moving forward, we are excited to announce three new ARchitect enhancements that speed up your workflow: Embedded ARchitect tutorials & the ability to submit questions online Optional coverage group indicators within your share of voice (SOV) report Single Sign-On authentication for a streamlined user experience...
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We’re pleased to introduce ARchitect Interactions for Outlook as a free download for ARchitect customers, available in the Microsoft Store. Designed to make working with analysts — and planning and tracking your analyst interactions — quick and easy, ARchitect Interactions lets you bring new emails and appointments into ARchitect without leaving Outlook. The new add-in gives AR teams the power to quickly log new records...
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Staying on top of analyst coverage is an important activity for AR professionals. By knowing what analysts are saying about your business, your competitors, the market and market trends, you can: Flag key coverage, as it hits; Share relevant information and intelligence internally; Adjust your outreach strategy, as needed; Discover new, relevant analysts to contact; Refine messaging; Point your sales team to relevant articles and...
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