Blog


Grab Analysts’ Attention with Video Banners and Other Enhancements to the Analyst Portal

Grab Analysts’ Attention with Video Banners and Other Enhancements to the Analyst Portal

Because most of the world operates online, it can be challenging to stand out from the crowd. For analyst relations (AR) pros, capturing the attention of target analysts can be difficult, as they are pressed for time, pulled in various directions and face “information overload.” To help your brand stay top-of-mind, we’ve implemented new enhancements to our Analyst Portal — video banners, unique subdomains and...

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Plan Engagement Strategies for New Analyst Research with the Firm Research Calendar

Plan Engagement Strategies for New Analyst Research with the Firm Research Calendar

Because many analyst relations (AR) programs are frequently in “reactive mode” — responding to ongoing research requirements, analyst briefing requests, internal demands from different departments and more — it can be difficult to switch gears and proactively plan for upcoming research. Let’s face it — it’s hard to find the time! At ARInsights, though, we build our products around the idea that analyst relations teams...

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On AR Pros’ Minds: Hybrid Events and Peer Review Sites

On AR Pros’ Minds: Hybrid Events and Peer Review Sites

As a Las Vegas native, over the last two years, I have seen the shifts in tourism and events in the convention capital of the world. As the world continues to open up, questions about the nature of events (virtual? in-person? hybrid?) are “taking the stage” as analyst relations (AR) professionals plan out upcoming summits and conferences.  In a recent “Open Session” we hosted —...

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ARchitect User Forum 2021 Highlights

ARchitect User Forum 2021 Highlights

Another successful ARchitect User Forum! Our 11th annual event, held virtually this year, brought together AR practitioners from around the globe to swap ideas, share success stories, and learn about new approaches and trends.  A special thanks to our amazing customer presenters, who provided both inspiration and concrete, actionable ways to improve AR productivity and results.  On the ARchitect side, we were excited to share...

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Learning Series Recap: Wrap-Up of 2021 ARchitect Enhancements & Best Practices

Learning Series Recap: Wrap-Up of 2021 ARchitect Enhancements & Best Practices

It’s no secret that analyst relations (AR) teams are strapped for time. At ARInsights, we value increasing AR teams’ efficiency with productivity tools and workflow management to allow you to focus on what’s really important — building meaningful analyst relationships. Over the course of the year, we have continued to improve ARchitect with multiple enhancements. We describe these updates and enhancements in the most recent...

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Learning Series Recap: Customize ARchitect as an Admin

Learning Series Recap: Customize ARchitect as an Admin

While analyst relations (AR) programs, as a whole, seek to inform and influence analysts, each company’s program is inherently unique — with regard to target analysts, goals, metrics, team size and more. Because of this, flexibility is important when choosing a software solution to streamline processes and workflows.   ARchitect delivers this flexibility. In this episode of the Learning Series, we cover how ARchitect site administrators...

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ARchitect Enhancements To Keep Your AR Team Organized

ARchitect Enhancements To Keep Your AR Team Organized

Managing numerous analyst (as well as internal) relationships can become overwhelming without proper organization. We are excited to announce two new ARchitect enhancements that will improve workflows and help you and your team maintain important connections:  Assign & Filter for Multiple Relationship Managers  Quickly Identify Analyst Tiers with the Tier Field Better Coordinate Analyst Outreach with Team Members  Don’t let your top analysts fall through...

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Build Your Network and Find Resources with AR Professional Groups

Build Your Network and Find Resources with AR Professional Groups

In a recent analyst relations (AR) survey that we sponsored, one of the key findings was that AR salaries have increased significantly over the past 10 years — proving the value that organizations find in AR. And with employment opportunities for industry analysts on the rise, it’s safe to assume that there will be growth in the AR field going forward, as well — as...

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Learning Series Recap: Building Strong Analyst Relationships with the Analyst Portal

Learning Series Recap: Building Strong Analyst Relationships with the Analyst Portal

Engaging with every analyst who shows interest in your organization (or whom you want to interest!) can be challenging. Many AR teams typically choose to use a system of tiering to determine which analysts to prioritize. Because analyst engagement requires a level of resource allocation, using tools like an Analyst Portal — a digital destination for your relevant analysts to view curated content — can...

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ARchitect Enhancements to Supercharge Your Workflow

ARchitect Enhancements to Supercharge Your Workflow

Although analyst relations efforts often span many months, there are instances when fast-approaching deadlines require immediate support. To keep you moving forward, we are excited to announce three new ARchitect enhancements that speed up your workflow: Embedded ARchitect tutorials & the ability to submit questions online Optional coverage group indicators within your share of voice (SOV) report  Single Sign-On authentication for a streamlined user experience...

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