Blog


How Can You Measure AR’s Impact on Deals?

How Can You Measure AR’s Impact on Deals?

When BillingPlatform, a global, cloud-based monetization and billing solution provider, recently closed a large, six-figure deal, the analyst relations (AR) team had cause to celebrate. The customer win had originated from an industry analyst referral — delivering ROI not just on BillingPlatform’s engagement with the referring firm, but also on the company’s entire AR program.  It also further validated AR’s strategic importance at BillingPlatform, which...

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Analyst Portal Updates: Easier Editing + High-Impact Summaries

Analyst Portal Updates: Easier Editing + High-Impact Summaries

We’re pleased to share new enhancements to our Analyst Portal solution – designed to make content management easier and elicit greater interest in your content from analysts who follow your company. Analyst Portal Background In addition to helping AR pros manage, track and report on analyst interactions with ARchitect, ARInsights also provides Analyst Portal, a unique and innovative solution for sharing content with key analysts...

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ARInsights Appoints Andy Zimmerman as Chief Executive Officer

ARInsights Appoints Andy Zimmerman as Chief Executive Officer

January 28, 2021 — NEEDHAM, Mass. — (BUSINESS WIRE) — ARInsights, LLC (“ARInsights”), the leading provider of SaaS solutions and data to the analyst relations industry, announced today that Andy Zimmerman has been appointed the company’s new chief executive officer and a member of its board of directors. A SaaS industry veteran, Zimmerman brings more than 20 years of experience driving growth at market-leading companies. He...

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